The CRM Manager and Data Analyst serves as functional lead for the University’s customer relationship management (CRM) system,
Slate. This includes maintaining the general functionality of the system, ensuring data integrity and reporting, communicating with and
supporting functional users, and implementing multi-channel marketing strategies. This position serves as first-level support for Slate
CRM—related concerns raised by internal and external stakeholders.
Essential Job Duties
1)
Collaborate with key offices on implementing and using the Slate CRM system.
2) Serve as functional lead and hands-on
administrator for the Slate CRM system, by managing enhancement projects associated with this system for all functional users, including
Undergraduate Admissions, Graduate Admissions, University Marketing & Communications, and other functional areas as needed.
3) Create and maintain communication plans for prospective students throughout the recruitment cycle in collaboration with the
Undergraduate Admissions, Graduate Admissions and Marketing & Communications teams.
4) Complete work requests as assigned,
including creating forms, developing workflows, population maintenance relating to permissions, realms, dataset uploads, queries, and
reports.
5) Implement events in the Slate CRM system.
6) Provide support and comprehensive training for functional
Slate CRM users.
7) Remain current with new features or opportunities within the Slate CRM system that may assist in reaching
enrollment goals.
8) Manage the functionality of the application process across all populations, working with key stakeholders in
all areas on yearly refreshes.
9) Maintain the data field mapping document for the Slate CRM system’s connection with the
University’s Student Information System and work with Information Services and Technology (IS&T) to ensure the data bridge is
working with any updates.
10) Escalate issues and risks to IS&T, as needed.
11) Handle multiple assignments
successfully while meeting deadlines and maintaining a positive attitude under pressure.
12) Assist other Marketing and
Communications, Admissions, and IS&T team members with special projects and activities as needed.
13) Maintain a commitment
to diversity and inclusion in day-to-day interactions.
14) Represent the department at various campus and community events and/or
meetings and committees.
15) Perform miscellaneous job-related duties as assigned.
Knowledge, Skills and
Abilities
Excellent communication skills, both verbal and written;
Good listening and interpersonal
communications skills with a customer/client focus;
Excellent organizational skills and ability to simplify complex
processes;
Fine attention to detail;
Ability to demonstrate a high level of dependability, integrity, and
confidentiality;
Ability to collaborate with staff at all levels and in a diverse workforce;
General knowledge of
University operations, policies, and procedures;
Ability to work autonomously.
Education and
Experience
The educational requirement for this position is: Bachelor’s degree in Data Analytics, Marketing,
Communication, or a related field from an accredited college or university. Education substituted for experience? No
This position
requires: 2 years of experience in higher education or related field with a focus on marketing, recruiting or admissions, preferred.
Experience substituted for education? Yes
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