Novartis Hiring for Associate Director, Marketing Strategist – Renal Rare Disease job in East Hanover Full Time

About the role
Location:
This position will be located at East Hanover, NJ site and will not have the ability to be located remote-ly. This position will require 15-20% travel as defined by the business (domestic and/ or international). Please note that this role would not provide relocation and only local candidates will be considered.

The Associate Director, Marketing Strategist will be responsible for defining the Patient and HCP mar-keting strategy for a brand(s) and/or supporting a Marketing Director on this for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execu-tion within the Integrated Marketing & Customer Experience, US Organization. This individual will re-port directly into an ED Marketing Strategy that oversees a brand(s), partnering closely with this Lead, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into Patient-centric campaigns, tactics and experiences.

Key Responsibilities:
• Identify, test, and validate patient creative concepts and messaging architecture, and crafting the lead asset for patients, including the patient brochure and/or TV ad (brand dependent).
• Identify, share and embed best practices across the Marketers to improve impact and build communities of practice on effective and impactful patient marketing
• Work effectively with the ED Marketing Strategy SPOC and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for growth brands and/or supporting a Patient Marketer Director on this for a launch brand
• Establish brand-specific Patient domain expertise, and build engaging brand centered content and concepts for adaption into personalized and tailored experiences
• Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle
• Implement best in class digital marketing strategies that align to brand goals and improve business results. Ensure digital plans are implemented and optimized
• Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Support and deliver the Patient coordinated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement
• Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, collaborating closely with the Customer Experience Planning and Optimization team
• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to enhance agency relationship(s). Collaborate with Product and Global teams on coordinated plan and lead asset(s), as appropriate
Commitment to Diversity & Inclusion:
We are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please let us know the nature of your request, your contact information and the job requisition number in your message:

• Novartis: e-mail [email protected] or call +1 (877)395-2339
• Sandoz: e-mail [email protected] or call: +1-609-422-4098

Role Requirements
What You’ll Bring to the Role:
Education: Bachelor’s degree in related field is required; Master of Science and/or MBA preferred.

Essential Requirements:
• Minimum of 5 years of experience in commercial marketing
• Minimum of 3 years of demonstrated experience of using data, analytics, and customer in-sights to drive personalization at scale in the US Market
• Experience supporting a new function
• Experience in supporting high performing brands in highly competitive categories within the US
• Transformational Leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various collaborators and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and partners
• Meticulous with the ability to manage multiple tasks, priorities and deadlines

Desirable Requirements:
• Multi-functional experience in Pharmaceutical or Healthcare. Rare disease/renal therapeutic experience highly preferred.
• Recent launch experience for blockbuster specialty treatments

Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture

You’ll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

The pay range for this position at commencement of employment is expected to be between $158,400 and $237,600/year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company re-serves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Net-work here: https://talentnetwork.novartis.com/network