POSITION SUMMARY
The ideal candidate will be an experienced marketing professional with a passion for the
job and able to employ unique marketing techniques. The candidate should have experience as a skilled marketing strategist and the ability
to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to
thrive against competitors. An individual in this role will have a record of accomplishment of successful leadership within a Marketing
department. This position is also responsible for assisting the Associate Vice President for Student Acquisition in developing and managing
the implementation and execution of an integrated marketing and recruitment plan in accordance with the mission, core values, and purpose of
the University. The Director of Marketing serves as the senior Director responsible for providing leadership and general management of the
Marketing department, which include but are not limited to: management of all employees within the department and responsible for the
performance management and hiring of employees within the department.
REASONABLE ACCOMMODATIONS STATEMENT
To accomplish this job
successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily.
Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
SKILLS & ABILITIES
Education:
Bachelor’s Degree in Related field, required.
Experience:
Minimum 10 years of progressively responsible administrative experience in higher education, or a Marketing and/or Advertising environment.
In addition, a minimum of 7 years required of prior supervisory experience.
Other Requirements: Candidates
for this position should possess substantial experience in higher education, specifically holding a leadership position in the Marketing
department as well as an earned Bachelor’s degree or higher. This position requires knowledge of current thinking and practices in
student recruitment and retention, decision-making experience in complex fast-paced organizations; demonstrated capacity to lead and
supervise a large and diverse portfolio of human and fiscal resources; a proven commitment and perseverance to manage change in a complex
educational institution.
Skills: Adobe Creative Suite, Basic Front End Web development (HTML, CSS, JavaScript), Google AdWords,
Google Analytics, Pardot, Salesforce, and Email Automation
Other Requirements: Client Relationships, Managing
Processes, Self-Motivated, Marketing Plan, Marketing Research, Statistical Analysis, Developing Budgets
WORK
ENVIRONMENT
Work is performed in a climate-controlled handicap accessible high rise building in New York, NY close to public
transportation and with a parking garage located under the building. MEA, LLC is part of the Manipal Education Group and is responsible for
providing management services to American University of Antigua, AUA. AUA is dedicated to breaking down the barriers that have prevented
underrepresented minorities from obtaining medical education and practicing medicine in the United States. www.auamed.org. MEA, LLC offers a unique
opportunity within for profit education and an environment that values learning and professional development.
MEA, LLC is an equal opportunity employer.
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