University of Illinois at Urbana-Champaign Looking for Marketing Coordinator – Engineering Administration (163418) Full Time

Marketing Coordinator

Office of Marketing & Communications

The Grainger College of Engineering

University of Illinois Urbana-Champaign

The Office of Marketing & Communications at The Grainger College of Engineering seeks a Marketing Coordinator who will assist in developing, executing and measuring strategic marketing communications plans that support the Grainger Engineering brand; play an integral role in connecting our activity to impact by optimizing the coordination and production of marketing activities and initiatives for The Grainger College of Engineering; producing marketing content; coordinating and conducting market research and regularly delivering performance data reports that inform strategic direction; and assisting in providing quality assurance for college marketing materials.

The University of Illinois is an Equal Opportunity, Affirmative Action employer that recruits and hires qualified candidates without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or veteran status. For more information, visit http://go.illinois.edu/EEO.

DUTIES AND RESPONSIBILITIES:

Marketing Coordination

• Produce and implement marketing activities and initiatives that deliver on Grainger Engineering goals and strategic plans
• Coordinate marketing activities including writing and producing emails, web content, print materials, collateral, social and paid media as outlined in the college undergraduate recruitment marketing and communications plan
• Create, coordinate and deliver marketing tactics including emails, direct mail, ads, webpages, etc. in support of reputation, recruitment and advancement marketing goals
• Generate ideas and suggest strategic marketing tactics that align with the college brand strategy for various marketing initiatives
• Work within the office project management software and system, maintaining accountability for projects
• Coordinate and support the delivery of marketing tools and resources for communicators, faculty, and staff across all college units through Marcom website and regular communication
• Maintain a pulse on market and industry trends by conducting market research and identifying potential marketing opportunities
• Assist in providing quality assurance (QA) on marketing materials produced for the college
• Coordinate search marketing campaigns and tactics

Tracking & Reporting 

• Assist in developing success metrics, organizing channel performance data, and providing monthly reports on all digital media channels (including websites, emails, social and paid media platforms) for the college and collaborating units
• Coordinate and manage data dashboards for college and collaborating units
• Coordinate marketing campaigns and activities to ensure correlation of activity to impact through appropriate digital tracking and regular reporting

Assume other, related duties as assigned 

• Support the array of general marketing activities including but not limited to assisting with events, web initiatives, photography, videography, and other diverse duties.

QUALIFICATIONS

Required: 

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Two (2) years of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Experience with organizing, interpreting, and reporting performance analytics data for web and other digital media platforms.
• Experience with information technology, including use of project management software, creative and productivity software, online educational tools and resources, and presentation software.
• Experience writing marketing copy.

Preferred: 

• Experience in marketing and/or communications for higher education
• Experience using design software, such as Adobe Creative Suite, Canva, Crello, etc.
• Experience optimizing and developing website content in alignment with brand strategy
• Experience with user experience (UX) design and content strategy
• Experience in developing and implementing data-informed marketing and communications plans, with a focus on web and other digital media platforms
• Experience developing and implementing paid digital media campaigns

Knowledge, Skills, and Abilities:

• Knowledge of web development and/or using a CMS
• Excellent oral, written, and interpersonal communication skills
• Ability to take initiative and work independently on projects
• Excellent customer service and public relations skills, and a proven ability to work effectively in a team environment
• Ability to multi-task and manage multiple projects consecutively
• Knowledge of cultural differences
• Excellent collaboration skills

SALARY AND APPOINTMENT INFORMATION

This is a full-time Civil Service Marketing Associate position appointed on a 12-month service basis. The expected start date is as soon as possible after the close date.  Salary is commensurate with experience.

To Apply:

Applications must be received by May 24, 2022. Apply for this position using the “Apply for Position” button below.  If you have not applied before, you must create your candidate profile at http://jobs.illinois.edu.  If you already have a profile, you will be redirected to that existing profile via email notification.  To complete the application process:

Step 1) Submit the Staff Vacancy Application.

Step 2) Submit the Voluntary Self-Identification of Disability forms.

Step 3) Upload your cover letter, resume (months and years of employment must be included), and academic credentials (unofficial transcripts or diploma may be acceptable) and names/contact information for three references. Academic credentials are verified at the time of hire.

In order to be considered as a transfer candidate, you must apply for this position using the “Apply for Position” button below. Applications not submitted through this website will not be considered. For further information about this specific position, contact Rachael Coleman ([email protected]), 217-300-6304.  For questions about the application process, please contact 217-244-2137.

The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer.  Convictions are not a bar to employment. Other pre-employment assessments may be required, depending on the classification of Civil Service employment.  The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current and former employers regarding findings of sexual misconduct or sexual harassment.  For more information, visit “Policy on Consideration of Sexual Misconduct in Prior Employment.”

As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility. The University of Illinois must also comply with applicable federal export control laws and regulations and, as such, reserves the right to employ restricted party screening procedures for applicants.

University of Illinois faculty, staff and students are required to be fully vaccinated against COVID-19. If you are not able to receive the vaccine for medical or religious reasons, you may seek approval for an exemption in accordance with applicable University processes.