General Description:
The Assistant Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit. This position will participate in strategic planning, assess department functions for effectiveness and act as a liaison with internal and external clients.
Primary objectives of the Tennessee Marketing and Fan Experience Office are:
1. Generate revenue to assist in the growth and operations of the Tennessee Athletic Department
2. Increase attendance and deliver an incredible experience for our fans at Tennessee events
3. Protect and promote the Tennessee Athletic brand
Duties and Responsibilities:
1. Fan Engagement: creation of innovative ideas that engage both existing and potential fans, resulting in an entertaining atmosphere
2. Digital Marketing and Communication: Participates in and/or will lead strategic communication and email marketing efforts. Creates high profile content and pieces to ensure engagement and sales.
3. Branding: Play an active role in content creation or direction of content creation for a variety of marketing/sales/fan engagement collateral.
4. Advertising: Assist with oversight and/or creation of digital, non-traditional and traditional advertising. Assist in the identification of new advertising avenues/opportunities to include “out of the box”, digital and traditional mediums.
5. Play an active role with the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales.
Qualifications
Required Qualifications:
Education:
Bachelor’s Degree in sports management, athletic administration, business administration, or related field is required. Master’s Degree in sports management, athletic administration, business administration, or related field is preferred.
Experience:
1-2 years of experience (can include Graduate Assistantship/Internship) in athletics marketing required; Division I intercollegiate marketing or sales with a professional sport organization preferred. Demonstrated marketing, fan engagement and event experience required. Demonstrated experience working with a multimedia rights holder.
Skills:
The Assistant Director of Marketing should possess the following skills:
1. Creative Thinker and Problem Solver
2. Live-event production experience
3. Digitally savvy with graphic design and digital marketing experience
4. Excellent verbal and written communication skills
5. Ability to work independently and as part of a team
6. Previous management and supervisory experience required
7. Responsible for adhering to the rules and regulations of the department, University, SEC, and NCAA
Behaviors:
Demonstrated behavioral expectations include:
Job: Other Professional
Primary Location: US-Tennessee-knoxville
Organization: Athletic Dept Marketing
Schedule: Full-time
Job Posting: Nov 21, 2023, 5:00:05 PM
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