The Cigna Group Hiring for Strategic Marketing Advisor – PBM Partnerships (B2B) – Remote at Atlanta Full Time

POSITION SUMMARY

We are currently seeking a strategic business marketing advisor aligned to Evernorth, Cigna’s Health Services business segment, with a focus on building and elevating strategic partnerships. This role requires business-to-business (B2B) marketing strategy, message development (platform and selling messages), product marketing, and campaign development experience. The ideal candidate will exhibit proven ability to develop a comprehensive message and marketing strategic framework to connect product and sales initiatives to enterprise goals, with specific experience working cross-functionally to enable sales teams to deliver growth.

Candidate will partner with their leader and capability centers in marketing strategy development across a suite of solutions in collaboration with product, sales enablement, sales, account management, and other cross-functional partners. To succeed in this role the candidate must possess strong ability to navigate change in a complex matrixed environment, be comfortable challenging the status quo, and translate business objectives into sound B2B and occasionally B2B2C marketing strategies and plans informed by stakeholder insights and differentiated from the competition.

DUTIES AND RESPONSIBILITIES

• Develop a strong understanding of client and buyers’ unique challenges and opportunities and position solutions to address key problems to solve.

• Work with Sr. Advisor to build and execute end-to-end business-to-business marketing campaigns, projects and programs

• Translate complex and diverse subject matter into compelling ideas and messages that address client needs.

• Partner with marketing leaders and capability centers (brand, creative services, paid/owned/social and marketing operations) to execute comprehensive marketing campaigns, through strategic positioning, market messaging, client-facing sales enablement tools and other B2B marketing communications.

• Identify, develop and execute B2B and B2C (via B2B2C or DTC) tactics to support successful solution introduction, enhancements and ongoing client/customer engagement priorities.

• Mobilize and direct expertise across marketing capability centers and orchestrate end to end marketing plans to drive growth, adoption, retention and optimal customer and client experience – across all stages of lifecycle, across all pertinent audiences and channels.

• Build effective plans and strong value proposition articulation and tools ( show don’t tell ) to enable sales and account management partners

• Cross functional/matrix management with strong ability to influence others and create accountability to achieve Evernorth business goals and marketing objectives.

• Collaborate with peers to manage department/team priorities and work flow to support collective business needs.

IDEAL CANDIDATES WILL OFFER:

• Bachelor’s degree in Marketing or other discipline, Master’s is desirable

• 5-7+ years of marketing and business strategy experience, must have both business to business and direct to consumer experience.

• Strong Modern Marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.

• Excellent storyteller with an ability to create simple and differentiated messages and pull through marketing tactics.

• Strong writer

• Health care industry experience strongly preferred.

• Excellent verbal and written communication skills: role does require writing and editing of market-facing collateral and communications.

• Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and geographies.

• Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives

• Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements

• Previous experience working with and briefing internal creative teams or outside agencies.

• Experience executing strategy within timeline, budget and quality standards

• Travel required occasionally (less than 10%).

PERSONAL COMPETENCIES SHOULD INCLUDE

• Ability to motivate and influence others

• Ability to influence direction and action; build and leverage internal relationships

• Goal oriented and personally accountable; resourceful and self-directed

• Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions

• Open communicator; excellent oral and written communication skills

• Buyer focus

• Strategic mindset

• Cultural sensitivity

• Strong interpersonal skills

• Self-motivated

• Able to work under pressure on multiple priorities

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: ~~~ for support. Do not email ~~~ for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.