TEACHorg Hiring for Manager of Social Media Job at Charlotte, NC Full Time

TEACH is on a mission to rebrand teaching and reinvent how the teaching profession recruits, meeting future teachers where they are – online, on their phones, and on social media.

TEACH was founded by the U.S. Department of Education to inspire talented and diverse individuals to explore the teaching profession and encourage them to commit to teaching by providing support and resources. We reach millions of people per year with TEACH.org content and experiences. The effectiveness of these interactions will determine the future of the talent pipeline for the American teaching workforce and the educational outcomes for millions of students.

While we are dedicated to recruiting talented individuals from all backgrounds, TEACH has prioritized increasing the number of talented Black and Latinx individuals that we recruit into the teaching profession. In the regions we serve, the percentage of students who are Black and Latinx is much higher than the percentage of Black and Latinx teachers. Ample research indicates that this “teacher diversity gap” has an adverse impact on students and that more Black and Latinx teachers would benefit students. Our partner school districts and educator preparation programs and State Departments of Ed have all made recruiting more Black and Latinx educators a priority.

As the Manager of Digital and Social Channels, your work will have a critical impact in improving life opportunities for all students by inspiring and supporting diverse, talented individuals to consider and enter the teaching profession.

On a day-to-day basis, you will lead the strategy and execution for TEACH’s national and regional social media accounts including Facebook, Instagram, Linkedin, Twitter, and Pinterest. You’ll help develop compelling campaigns that will inspire people to explore the teaching career and make them aware of TEACH’s free, valuable products and services. You’ll help tell stories of impact from teachers across the country, and think creatively about how to increase engagement within TEACH’s social media communities. And you’ll help analyze KPIs to inform how we shape our social media initiatives.

You’ll be part of a small, close-knit team that is incredibly mission-driven, agile, data-driven, and highly collaborative. We love to pilot and test new ideas, iterate and fail fast, optimize what works, discard what doesn’t, and learn from both. And, we love to have fun! You’ll use user research and data to analyze audience needs/behavior, propose strategy and execute innovative social media campaigns, manage and coordinate content, determine goals, measure results, and increase TEACH’s impact by recruiting new diverse teachers into the profession.

In this role you will report directly to the Director of Marketing and will collaborate extensively with the Content team, the User Engagement team, TEACH’s Regional Partnership Managers, and our digital marketing agency. You will consult with TEACH leaders to help them advocate for TEACH on social media. You will be a driving force in building a social media program that attracts, engages, and cultivates millions of users to consider and pursue the teaching profession.
Responsibilities

• Lead strategy and execution for all TEACH social media initiatives
• Responsible for the strategy, development, and execution of all social media integrated marketing campaigns across multiple social channels, project/content management, analytics, community. management, brand messaging, partnerships, and weekly KPI reporting.

• Develop social media goals and content strategy in partnership with Marketing and Content team leadership.

• Write tailored social media content to drive engagement, while also ensuring content alignment with other marketing campaigns.

• Contribute to and align with TEACH’s annual editorial calendar.

• Contribute to strategy development for org-wide campaigns and add social channel plans to campaign strategy documentation.

• Use data mining and leverage social listening insights to optimize our social media strategy, inform brand messaging and content, inform editorial calendars, and develop strategic roadmaps.

• Lead development and collaborate with internal team(s) on paid and organic advertising creative (write copy, develop images, GIFs, videos), for social channels.

• Draft new and curate existing content that is aligned with TEACH’s content strategy.

• Determine optimal post frequency and timing and schedule paid and organic social posts across platforms using Hootsuite.

• Connect with regional partners to optimize social media activity; prioritize and schedule partner requested social media content.

• Monitor and engage with social media platform users to foster community.

• Report social performance regularly as part of monthly and annual performance reviews.

• Research and assess social media trends (hashtags, handles, platforms, formats) and pilot new social media initiatives (ie, Tiktok) that support organizational goals.

• Identify social media opportunities for ongoing projects.

• Lead social media campaign analysis, optimization, and reporting.

• Consult and train TEACH employees to use social media in a cohesive and effective way.

Experience

• Love of teaching—preferably personal experience or work within education or an education-adjacent field.

• 3-5 years managing multiple social media accounts simultaneously, preferably B2C.

• Proven cases of social media success to build awareness, engagement, and generate leads (ie, increased traffic, organic search results, user engagement, and conversion.)

• Experience writing effective content for social media and digital ads (examples will be requested.)

• Experience with graphic design platforms (e.g., Canva, Adobe, etc.)

• Previous use of and ability to learn third-party social scheduling applications; e.g. Hootsuite, Buffer.

Skills

• Can develop a strong social media strategy aligned to organizational goals.

• Can align writing and design to brand guidelines and key messages.

• Excellent time management and effective prioritization of tasks based on impact.

• Extremely organized and effective at planning and managing multiple projects, tasks, and colleagues who are collaborating on those projects and tasks.

• Can think creatively, and approaches challenges with a solutions orientation.

• Ability to communicate clearly and effectively in writing and in presenting information and results.

• Effective at expectations-setting and coordinating with stakeholders of all levels, including senior leaders.

• Interested in reading and curating technical content about teaching.

• Strong project management skills, especially regarding digital content development.

• Ability to design effective static, video, and animated posts and ads for all digital channels.

• Ability to analyze, optimize, and report on key performance metrics for organic and paid advertising campaigns.

• Ability to manage a marketing budget.

Education

• Bachelor / Undergraduate Degree

• Degree in Marketing, Communications, or English a plus

Benefits

• 401(k) match

• Medical, dental and vision coverage

• Responsible Paid Time Off (PTO)

• Continued Education and Professional Development

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Job Type: Full-time

Pay: $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have any paid work or volunteer experience in the education or education technology fields?
• Do you have any paid work or volunteer experience with a nonprofit organization?
• Please provide your email address.
• Are you comfortable with a 100% remote position?

Experience:

• Social media management: 3 years (Preferred)
• B2C Marketing: 2 years (Preferred)

Work Location: Multiple Locations