Stanford University Hiring for Social Media Manager, dschool at School of Engineering, Stanford, California, United States Full Time

Social Media Manager, d.school 🔍School of Engineering, Stanford, California, United StatesNew📁Communications📅2 days ago Post Date📅100273 Requisition #

Note – This is a 1 year fixed term position through August 2024.

The School of Engineering

Stanford Engineering has been at the forefront of innovation for nearly a century, creating pivotal technologies that have transformed the worlds of information technology, communications, health care, energy, business and beyond. Our faculty and students are creative risk-takers who pursue excellence across a breadth of disciplines. Our alumni include some of the world’s most successful leaders in technology and business. Our staff are critical to enabling Stanford Engineering to accomplish its mission: seeking solutions to some of the world’s most urgent challenges and educating leaders who will make the world a better place through the power of engineering principles, techniques and systems.

At the Stanford d.school, we believe that every person is creative, that design can help unlock that creativity, and that it should be accessible to all. As a result, over the past 15 years d.school has become an exceptional innovation and collaboration space on campus where students and faculty from across the university come together to address problems and opportunities using design in a human-centered, multi-disciplinary, and creative way. It is a thought leader, content provider, and a beacon for design and innovation in higher education, K12 education, large corporations, small startups, and social impact focused NGOs and public sector entities.

The d.school at Stanford

At the Stanford d.school, we believe that every person is creative, that design can help unlock that creativity, and that it should be accessible to all. As a result, over the past 15 years d.school has become an exceptional innovation and collaboration space on campus where students and faculty from across the university come together to address problems and opportunities using design in a human-centered, multi-disciplinary, and creative way. It is a thought leader, content provider, and a beacon for design and innovation in higher education, K12 education, large corporations, small startups, and social impact focused NGOs and public sector entities.

The d.school sits within the Stanford School of Engineering, which has been at the forefront of innovation for nearly a century, creating pivotal technologies that have transformed the worlds of information technology, communications, health care, energy, business and beyond. Staff are critical to enabling Stanford Engineering to accomplish its mission: seeking solutions to some of the world’s most urgent challenges and educating leaders who will make the world a better place.

We are looking for a talented, imaginative, and detail-oriented social media professional to build our capacity to communicate about what the d.school does and why we do it.

The d.school is committed to welcoming and supporting a diverse community of learners, teachers, and doers. As such, people with personal or professional experience as part of communities of color and underrepresented groups are especially encouraged to apply.

Overview of the role:

This is a 1 year fixed term position.

We are seeking an experienced and creative social media professional who can shape the strategy of the d.school’s social marketing efforts and provide visibility for the work done by our wide community of d.school educators. The Social Media Manager will oversee the planning, day-to-day delivery and assessment of the d.school’s social media communications on channels including LinkedIn, Twitter, Facebook, Instagram, and YouTube.

The ideal candidate will bring knowledge and experience of how to engage, inspire, and move people to action. Candidates should have a strong bias toward creating impact, not just reaching large numbers of people through communications channels for the sole purpose of building an audience. Prior knowledge of the design world and/or education sector is a plus.

The Social Media Manager will report to our Director of Communications. This person will work closely with our Creative Director and Director of Community on editorial point of view, and will collaborate with a creative editorial team and public relations professionals.

We are looking for someone who can dive right in and bring their expertise to bear in areas where we don’t have it, and also adapt their creative output to the voice, tone and brand ethos of the d.school.

Your responsibilities include:

• Develop communication deliverables in an area of expertise or for a unit or a complex program.

• Develop complex communications for various content delivery channels.
• Develop and design complex materials according to defined requirements using software applications and mediums.
• Work with vendors to obtain information to evaluate quality, process, and costs to support vendor selection.
• Maintain knowledge by attending webinars, conferences, networking etc. to remain at the forefront of current industry standards, trends and technology.
• Contribute to the development of communication strategy for the unit or program.
• Analyze data and curate illustrations, photos, and pictures for assignments.

*Other duties as assigned.

Additional responsibilities include:

• Define marketing strategies and deliver a social media plan across all platforms.

• Write social media content and manage the production of content by external freelancers, interns and students.
• Ensure a strategic and consistent voice that expresses the d.school’s mission and supports our values of justice, equity, diversity, and inclusion.
• Support d.school educators and stakeholders by providing visibility of their work on social media, including crafting messaging, covering events, sharing best practices and more.
• Define and continue to refine a process for d.school stakeholders to share content and plan for social promotions of their work.
• Create and place paid targeted ads on our channels to acquire new customers and conversions.
• Utilize influencer marketing and build relationships through audience engagement.
• Create and deploy strategies for audience building and connection.
• Analyze data and monitor campaign performance and deliver reports in order to refine social strategy.

Education & Experience (Required)

• Bachelor’s degree and five years of relevant experience or combination of education and relevant experience.

Education & Experience (Desired)

• 5-7 years experience in a professional communications role

• Previous social media and growth marketing experience

Knowledge, Skills and Abilities (Required)

• Excellent written and oral communication skills.

• Demonstrated ability to work collaboratively with internal communications groups across campus.
• Demonstrated excellent interpersonal skills
• Demonstrated ability to synthesize complex materials and communicate information in a manner easily understood.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Demonstrated ability to perform detailed work with high level of accuracy and attention to detail.

Knowledge, Skills and Abilities (Desired)

• Strong writing, editing and curation skills

• Excellent communication skills; this position is a liaison to many teams
• Strong program management skills
• Experience with social management platforms such as Sprout Social, Trello and LinkedIn Campaign Manager
• Visual design and media capture skills are a plus (at minimum, capturing short videos and manipulating visuals and photos for small tweaks)

Physical Requirements*:

• Constantly perform desk-based computer tasks.

• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
• Occasionally grasp forcefully, writing by hand.
• Rarely sort/file paperwork.

* – Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Working conditions:

• Hybrid work arrangement

• Occasional work on evenings and weekends for events.

Work Standards:

• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.

• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.

Pay Range:

The expected pay range for this position is $99,000 to $122,000 annually.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You:

Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

• Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
• A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
• A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
• Discovery and fun. Stroll through historic sculptures, trails, and museums.
• Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

How to Apply:

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application. The cover letter should briefly describe why you believe you are a good fit for this position.

*Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Additional Information

• Schedule: Full-time
• Job Code: 4215
• Employee Status: Fixed-Term
• Grade: I
• Requisition ID: 100273
• Work Arrangement : Hybrid Eligible