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Pacific Life Hiring for Senior Digital Marketing Specialist at Newport Beach, CA Full Time
Job Description
Job Description:
Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We’re actively seeking a talented Senior Digital Marketing Specialist to join our team in Newport Beach, CA (hybrid work schedule).
You will fill an existing role on the Digital Marketing Execution team in the Consumer Markets Division (life insurance and retirement solutions). This role will actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive overall program efficiency and success.
As a Senior Digital Marketing Specialist, you’ll play a key role in Pacific Life’s growth and long-term success by creating and sending emails, building audiences and email journeys, using templates to create/update webpages, administering webinars, conducting user acceptance testing (UAT), trouble shooting and solving basic technical issues, and advocating for digital best practices.
How you will make an impact:
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Support the Marketing Strategy team and Data Analysts in developing business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
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Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud Audience Builder, SQL query, Salesforce Sales Cloud data or other data sources as needed.
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Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments arecorrect.
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Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.
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Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
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Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
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Attend meetings regarding ongoing initiatives with the internal Salesforce Center of Excellence team. Collaborate on setting initiative priorities and timeline for completion. Advise the COE and/or IT when issues arise on platforms, suggesting and implementing solutions when appropriate.
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Troubleshoot and solve basic Marketing Cloud-specific issues.
The experience you will bring:
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Bachelor’s degree or equivalent experience
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Salesforce Marketing Cloud Email Specialist Certification required
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2+ years of hands-on experience with Salesforce Marketing Cloud, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
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Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
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4+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign or website management
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Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaign
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Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
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Knowledge of Structured Query Language (SQL), Salesforce Marketing Cloud synchronized data extensions
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Experience creating or updating web pages
What will make you stand out:
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Experience in the financial services, insurance, or annuities industries
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Familiarity with Litmus, Contentful, Adobe Experience Manager (AEM), IBM WebSphere, Greenrope, Zoom, Aprimo, Monday.com, Jira
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Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys
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Familiarity with web forms
You belong at Pacific Life
At Pacific Life we are committed to a culture of belonging, a space where all employees areempowered to be authentic. One way we cultivate an inclusive culture is through our employee connection groups. The purpose of these employee-led groups is to offer a place to build community, connection, camaraderie, and a sense of belonging.Each group can be active in education, advocacy, recruitment, and community building throughout our organization. Learn more about our employee connection groups at https://www.pacificlife.com/home/corporate-responsibility/diversity-equity-inclusion.html.
Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.
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Base Pay Range:
The base pay range noted provides a basis to determine the appropriate offer dependent upon several factors including but not limited to geographic location, experience, skills, education and pay equity. Also, most employees are eligible for additional incentive pay.
$85,100.00 – $106,400.00 – $138,400.00
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.
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Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
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Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
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Paid Parental Leave as well as an Adoption Assistance Program
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Competitive 401k savings plan with company match and an additional contribution regardless of participation
EEO Statement:
Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.
