About the Role:
The Patient Marketer Director RLT Portfolio will be responsible for defining the Patient marketing strategy for the RLT portfolio, including multiple product launches with higher orchestration complexity, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US organization. This individu-al will report directly into an ED Marketing Strategy that oversees a brand(s), partnering closely with this ED, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic part-ners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into Pa-tient-centric campaigns, tactics and experiences. The Patient Marketer will be responsible for identify-ing, testing, and validating patient creative concepts and messaging architecture, and crafting the lead asset for patients, including the patient brochure and/or TV ad (brand dependent).
Key Responsibilities:
• Work effectively with the ED Marketing Strategy SPOC and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for launch brands and/or brands with higher orchestration complexity
• Ability to work across highly complex brands and provide strategic direction on patient to the Marketing Lead
• Establish brand-specific Patient domain expertise, and build engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Drive best in class digital marketing strategies that align to brand goals and maximize business results
• Ensure digital plans are appropriately implemented and optimized
• Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle
• Foster an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Define and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement
• Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to enhance agency relationship(s). Collaborate with Product and Global teams on integrated plan and lead asset(s), as appropriate.Commitment to Diversity & Inclusion:
We are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please let us know the nature of your request, your contact information and the job requisition number in your message:
Role Requirements
What You’ll Bring to the Role:
Education: Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
Essential Requirements:
• Minimum of 7 years of experience in commercial marketing
• Minimum of 5 years of demonstrated experience of using data, analytics, and customer in-sights to drive personalization at scale in the US Market
• TV campaigns experience
• Experience building and leading a new function and working with high complexity brands
• Experience in driving high performing brands in highly competitive categories within the US
• Transformational Leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various collaborators and teams including Product, Communications, Legal, Regulatory, Compliance and Global. Track record of attracting and developing talent and building impactful teams.
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and partners. Meticulous with the ability to manage multiple tasks, priorities and deadlines.
Desirable Requirements:
• Multi-functional experience in
Pharmaceutical/Healthcare and Oncology
• Recent launch experience for blockbuster specialty treatments
Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
The pay range for this position at commencement of employment is expected to be between $201,600 and $302,400/year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company re-serves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
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