L’Oreal USA, Inc Hiring for Senior Manager, Consumer Data Activation Lead (CRM) – YSL Beauty – L’Oreal LUXE at New York, NY  Full Time

Job Title Senior Manager, Consumer Data Activation Lead – YSL Beauty

Division: Luxury Products Division

Location: NY, 10 Hudson Yards

Reports To: Assistant Vice President, CRM

Who We Are:

For more than a century, L’Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

What You Will Do:

The Consumer Data Activation Lead is a key member of the organization that is responsible for developing consumer-centric activation strategies powered by data that create consumer connections, drive profitable revenue as well as consumer lifetime value for their brand and ultimately for the LUXE division. This role is responsible for supporting the development of their brand owned data (1-P data) with both a CRM approach as well as a strategic, multi-channel activation lens including, but not limited to paid and owned media, social etc. Through consumer insights, data, thoughtful collaboration, and share-out of consumer behavior tracking and measurement, this role will be responsible for acquiring, retaining and loyalizing our consumers across all touchpoints of their lifecycle.

This individual will collaborate with multiple stakeholders including, but not limited to executive management, various media teams, external vendors, and retailers & marketers to deliver data-driven activations that support key brand initiatives and priorities with a strong emphasis on the direct-to-consumer eCommerce channel. They will work to support strategic brand objectives, launches, and activities; responsible for building and maintaining a healthy database by developing a holistic approach around the growth/churn/loyalization of the consumer lifecycle through segmentation and personalization. This role will also play a key part with their brand to action annual plans that drive business results. They will maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Social/Influencer databases) to create full-funnel, relevant marketing strategies with our 1P data.

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables.

• Serve as the business intelligence leader of the brands first party database, CRM strategies and overall consumer lifecycle.
• Through the use of multi-channel consumer insights, data and analytics, create and lead the development of robust activation plans to drive conversion, revenue and profitability.
• Identify, create and lead the development of robust consumer analytics, reports and analysis to inform and drive all touchpoints of the consumer lifecycle.
• Identify, establish, and distribute key KPIs, insights and reporting on a weekly/monthly/quarterly basis to key cross-functional stakeholders including but not limited executives, marketing, d2c partners, external partners etc.
• Provide consumer insights support as well as audience development support for all digital media campaigns.
• Lead and define loyalty program strategies to drive customer engagement, retention and lifetime value
• Partner with LUXE and LUSA divisional stakeholder to develop platform innovations and program roadmap.
• Develop an A/B Testing cadence and roadmap to optimize and evolve the consumer experience across key CRM tactics.
• Serve as technical expert for marketing technology including Salesforce Marketing Clud, Google Analytics and more
• Blend brand marketing with direct marketing principles to deliver holistic, full-funnel, consumer first marketing strategies to consumers utilizing 1P data.
• Manage external agency and multiple vendor relationships related to CRM, loyalty, consumer marketing and database management
• Manage, teach, mentor junior team members and direct reports

What We Are Looking For:

Required Qualifications:

• College Degree
• 7+ years in a direct-to-consumer CRM role
• Experience in a direct to consumer business required
• Experience developing or running a brand loyalty program required
• Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles
• Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to CRM and consumer analytics
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Highly collaborative across different stakeholders in a matrixed environment
• Strong prioritization and problem solving skills
• Open to new ideas with thirst for innovation, learning and actively builds networks to achieve goals
• Self-motivated, results and solution oriented, strategic thinker
• Strong computer skills necessary (All Microsoft Office programs) with heavy focus on Powerpoint

Judgment and Decision Making:

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of executing CRM. This position will require moderate supervision to maintain a proper corporate direction.

Essential Physical Requirements:

Must to be able to work in an office environment.

Financial Scope:

• Accountable for helping grow the sales of a $ TBU m+/yr brand
• Manage the Agency Budget related to all 1^st party data activities for the brand

Required Competencies:

1. Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
2. Displays Sensitivity to Our “Metier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
3. Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
4. Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
5. Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
6. Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
7. Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

What’s In It For You:

• Salary Range: $119,900 – 170,800
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oreal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L’Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.