IW Group Inc Hiring for Account Director Job at Los Angeles, CA Full Time

The PR Account Director will design and implement award-worthy Asian American campaigns that impact the total market. They will drive ROI through mass market and multicultural media outreach, social media/influencer engagement and events. This role will require the candidate to have experience and expertise in both the Asian American and general consumer markets and excellent communication skills.

Success Factors:

The following factors include sample attributes of a successful IW Group employee:

· Passion for work and IW Group service offerings

· Work well as part of a team, with a range of people

· Cultural awareness, acuity and sensitivity

Duties/Responsibilities:

Public relations/Influencer engagement/Community outreach

· Design, lead, and implement PR, influencer engagement and community outreach strategies targeting Asian American audiences

· Draft press releases, media statements, speeches and other press materials

· Build and edit client presentations

· Secure major media coverage in general market and Asian American press outlets for a range of topic areas (e.g., new product launches, corporate announcement, CSR initiatives)

· Maintain a high awareness of pop culture, industry trends and AAPI community happenings

· Serve as a main point of contact for multiple client contacts

Other Functions:

· Participate in new business pitches and presentations

· Educate staff on industry best practices

· Participate in other duties as assigned

Supervisory Responsibilities:

· Setting clear objectives for team members.

· Overseeing workflow and monitoring productivity.

· Providing guidance and support through coaching.

· Resolving issues within the team or on an individual basis offering constructive feedback as needed.

· Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.

Knowledge, Skills and Abilities:

· Must have excellent client relations/people skills

· Excellent communication skills (verbal, written and editing)

· Possess a deep understanding of the Asian American community

· Highly developed strategic, planning and creative PR skills

· Must possess ability to multi-task and effectively manage deadlines

· Ability to create budgets and monitor expenditures

· Strong media contacts and understanding of modern media landscape

· Must be willing and able to travel

Education and Experience:

Education:

· Bachelor’s Degree in Public Relations, Communications, Marketing or a related field of study

Experience:

· Minimum of 5-8 years professional work experience at a notable PR agency

· Minimum of 5 years in a client-facing managerial role or above

· Relevant experience in multicultural PR, influencer engagement and social media

· Played a key role in notable campaigns

Job Type: Full-time

Pay: $70,714.00 – $162,353.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
We work in the office 1 day per week, all other time is remote work.

Experience:

• Public relations: 4 years (Required)

Work Location: One location