IELTS USA Looking for Director, Business Development & Outreach Full Time

POSITION SUMMARY:
The Director, Business Development and Outreach (the Director) leads the B2B strategy for the US
market. The Director serves as the primary resource for educational institutions and professional organizations in matters relating to the
use of IELTS (International English Language Testing System) results in the admissions process across the United States. Through the
creation and execution of a strategic business development plan, the Director leads the effort to: promote evidence-based admission
policies; expand the breadth of use of IELTS in admission practices; and deepen the understanding of the IELTS examinations among admission
and academic professionals.

The Director implements an effective support and new business development strategy that will expand
IELTS USA’s reach to institutions and organizations, strengthen stakeholder relationships, and provide training and development for
direct reports. The Director also incorporates recommendations from the IELTS USA Higher Education Advisory Council in building and enacting
strategies that support use of the test by higher and secondary education stakeholders. Additionally, the Director advises on and supports
the implementation of new projects and products for the IELTS partnership.

What Makes IELTS USA
Special?

IELTS USA provides information and support to organizations that use IELTS to measure the English language
proficiency of international applicants and works with US stakeholders to increase the number of institutions and programs that use the test
throughout the United States. We are passionate about creating pathways to secondary, post-secondary, and professional education,
employment, and immigration. We foster an organizational culture that embraces accountability, integrity, communication, innovation, and
self-motivation. We understand that we succeed when we work together as a team, and we work diligently to support one another to achieve
both individual and organizational goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Higher Education

• Develop, lead, and execute an annual comprehensive higher education and new business development strategy for the US market and provide
  quarterly updates on key metrics to the IELTS USA board of directors.
• Utilize data-driven insights to make informed decisions and
  continuously enhance the effectiveness of the higher education and new business development strategy.
• Partner with the Executive
  Director to develop and manage the annual departmental budget.
• Host the annual IELTS USA Advisory Council: develop the
  council’s agenda, manage the execution of projects emerging from Advisory Council meetings, and facilitate effective board/staff
  communications.
• Serve on joint committees across the partnership as an ex-officio or other member. Serve as a liaison across the
  global partnership and IELTS USA team providing insights into U.S. recognition and new business development strategies.

People
Management 

• Lead the team’s outreach to strategic higher education accounts and new business opportunities, with a
  focus on building deeper awareness of test construction, design, validity and scoring methodology to inform institutions’ evidence
  based IELTS policies.
• Provide guidance and oversight of the Higher Education team’s individual strategic plans to include the
  development of relationships with key stakeholders to build the IELTS brand and reputation.
• Oversee the direct reports’
  development and management of recognition programs including webinars, on-site visits, and follow-ups in support of identified growth,
  retention, and new business development strategies.
• Collaborate with direct reports to designate team members to represent IELTS
  USA through presentations and exhibitions at key national and regional conferences; develop opportunities to expand reach through contacts
  at conferences.
• Lead the account management process for direct reports, establishing regional account targets and setting and
  managing key performance indicators.
• Provide oversight and direction for data projects that inform communication plans, current and
  new business development strategies and support, and new project and product development.

Project Management 

• Overall project management, including planning and executing projects in the areas of strategy, new project and product launches, and
  data management.
• Provide guidance on the rollout of new IELTS services and product launches in collaboration with global partners,
  working groups, and direct reports. Implement evaluation tools to inform product improvements and update releases for products serving
  enrollment management offices in the US.
• Utilize technology and best practices to improve internal processes for new projects and
  product launches.
• Oversee efforts to ensure candidates and colleges receive services from partner-managed areas in support of
  ongoing use of IELTS in admission.

Marketing

• Maintain strategic insights in collaboration with the IELTS global
  and US marketing team; execute agreed targeted competitor communications.
• Collaborate with Marketing to monitor, analyze and report
  on competitor activity and information. Create or adjust plans according to shifts in market dynamics.
• Collaborate with global and
  US staff to develop and implement creative marketing and outreach initiatives delivered via email, newsletter, social media.
• Collaborate to ensure marketing communications are reflective of the needs of the US higher education market and new markets, support
  development of collateral and training materials for higher education constituents.

People Development

• Develop
  and implement onboarding for new employees and advise on ongoing training opportunities for existing employees.
• Conducts annual
  training and development needs assessment.
• Serves as a coach to all direct reports to identify employee development opportunities
  and areas for professional growth.

Technology

• Experience using CRMs (Salesforce experience preferred), project
  management tools (Trello preferred), and comprehensive marketing automation tools (Pardot preferred).
• Experience using virtual
  meeting technology (Zoom, Teams, Google Meet).

Research

• Oversee the maintenance of the IELTS USA Research agenda
  in collaboration with Graduate and ESL staff, and in consultation with the IELTS Partners Joint Research Council (JRC) and the Executive
  Director.

Other

• Regular travel, both domestically and internationally.

KEY
STAKEHOLDERS:

• College/university Enrollment Management staff
• Secondary school admission and counseling
  staff
• English Language faculty
• Higher Education trade associations
• Professional programs and associations
• IELTS Partners, including global internal working groups
• Higher Education Advisory Council members

QUALIFICATIONS, KNOWLEDGE & SKILL REQUIRED:

• Master’s degree and a minimum of 10 years of
  progressively responsible work experience and developing outreach teams.
• At least 7 years of experience building data-driven
  business development strategies and measuring outcomes.
• At least 7 years of experience leading a sales and/or recruitment function
  within an educational-focused business or higher education institution (with a strong international component), with ability to speak to and
  demonstrate those outcomes.
• Understanding of and appreciation for the role English language proficiency testing plays in US higher
  education both at the undergraduate and graduate levels; teaching experience a plus.
• Understanding of current tools used by
  admission professionals and a vision for how IELTS services can be optimally deployed through those tools.
• Experience managing
  staff responsible for CRMs (ideally Salesforce, other).
• Experience overseeing recruitment marketing or collaborating with marketing
  to provide input on recruitment strategies.
• The ability to communicate both up and downstream to team members.
• Excel at
  and prioritizing multiple projects, including monitoring project timelines and consistently meeting or exceeding agreed-upon deadlines.
• Professionally write and communicate deliverables including but not limited to IELTS USA team members, global IELTS team members, and
  external stakeholders.
• Demonstrated experience creating and leading large-scale (national, international) initiatives including
  developing strategy, budget, staffing, and advocacy.
• Solid understanding of US higher education and international education
  models
• Established network of contacts in U.S. higher education, ideally in international admissions.
• Demonstrated ability
  to network, consultatively sell, and maintain relationships with key stakeholders.
• Strong presentation skills, with a demonstrated
  record of presenting at large-scale conferences.
• Excellent verbal and written communication skills, writing for academic/trade
  publications a strong advantage.
• Superior negotiation and problem-solving skills
• Strong project planning and management
  skills
• Employee and team development, strategic planning and leadership experience
• Ability to travel 25%; must hold a
  passport that allows for travel to and from the US and must be willing to travel internationally 2-3 times/year.