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Sales & Marketing
Great America Financial Services Looking for Director, Strategic Marketing Full Time
Full-time 9 hours ago Full Job Description GreatAmerica Financial Services is a highly successful entrepreneurial company providing equipment financing to businesses across the United States.
Our exemplary customer service, our principle-centered business philosophy and our team-based operating approach are key to our success and growth.
Do you enjoy leading and developing a strong strategy? Are you solution-driven and looking to join a dynamic company? We Are Looking to Add a Key Member to Our Marketing Team! In this role you will develop, manage, and deploy a marketing strategy that includes both digital and traditional marketing tactics.
You will create a content strategy to attract, educate, and nurture sales leads, as well as, educate and deepen relationships with current customers.
You will create and implement comprehensive and impactful marketing campaigns that support business unit goals and maintain the GreatAmerica image, branding and messaging to the market in a consistent manner that elevates and showcases our expertise in the technology industry.
As a Director, Strategic Marketing, you’ll focus on these core areas Inbound Marketing & Lead Generation Develop and support an inbound strategy that attracts and educates quality leads to fill sales pipeline and advance sales process.
Implement social media strategies, including audience development, building campaigns, managing paid advertising, posting regularly, engaging with the industry, analysis of performance and monitoring metrics.
Oversee Content Marketing Manager to develop a comprehensive content strategy, maintaining content and editorial calendars, prioritizing topics, recruiting SMEs, writing articles, curating outside content, optimizing for key words, creating call-to-actions, and posting regularly.
Content is also coordinated with other business units for maximum exposure and results.
Provide oversite for OEG’s portion of the GreatAmerica.
com website and coordinate with marketing content strategist and corporate team to ensure updated content, best practices for SEO & SEM, and monthly examination of web traffic.
Writing industry articles and press releases, distributing to media, and posting for GreatAmerica in a consistent, professional voice.
Develop a pre-sales process that includes industry data, best practices and A/B testing.
Advance and standardize pre-sales process with assignment selling opportunities.
Leverage HubSpot (or other future CMS) to advance strategies such as progressive forms, workflows, reporting, lead scoring and grading.
Identify online conversion points, qualification indicators and build automated alerts to prompt follow-up.
This includes sharing lead information with the Sales Team and corresponding GreatAmerica rep, as needed.
Support vendor and industry relationships to launch promotions, programs, or lead generation campaigns.
Brand Image & Awareness Possess strong writing skills for content writing, press releases, ghostwriting, and editing content.
Write, lay out and build branded emails internal and external (i.
e.
e-newsletters, drip campaigns, events, recruitment, etc.
) Identify print and digital advertising opportunities (i.
e.
Magazine Ads, Web Banners, Industry Newsletters, etc.
).
Coordinate with graphic designer to ensure proper sizing and consistent design.
Collect, script, write, and produce success stories through case studies, videos, partner profiles and testimonials.
Generate content and build presentations for events, webinars, trade shows, and meetings.
Track, plan and implement effective trade show and/or event participation.
This will include pre- and post-event marketing.
Strategy & Management Maintain current and thorough understanding of the markets and customers we serve to provide strategic suggestion to Business Unit, Domain and Sales leaders on a regular and proactive basis.
Determine how data integrates and interacts with Hubspot (or CMS), Salesforce and other GreatAmerica customer information to develop campaigns that deliver ROI back into the business unit.
Establish marketing goals as well as identify, monitor, and share metrics, trends and KPIs to show marketing ROI.
Monitor Google, Facebook and HubSpot Analytics, and build dashboards with data needed to be results driven and enhance our online experience.
Coordinate with other GreatAmerica business units to seek crossover for events, products, and online content.
Review annual marketing budget, make recommendations and decisions based on strategy, needs, and resources.
To be successful in this role you’ll need People describe you as:
having strong business acumen, confident yet humble, energetic, professional, creative, and a problem solver A Bachelor’s degree in business, marketing, communications, psychology, or equivalent.
A minimum of 5
years related experience Proficient in Microsoft Office Suite, Salesforce.
com or comparable CRM tools, HubSpot or comparable marketing automation tools, intermediate HTML coding, and Google Analytics.
Track record of customer relations and sales support.
Public speaking experience; internal and external audiences.
Self-starter with a passion for growing a brand and our business.
Ability to develop and leverage internal working relationships.
Must possess a high degree of business acumen and be able to cultivate and maintain professional relationships throughout the industry.
Must possess exceptional written and verbal communication skills.
You’ll work hard, you’ll have fun and you’ll enjoy a competitive total rewards package At GreatAmerica we offer a compensation program with market-competitive base pay and pay-for-performance incentives (bonuses) for all roles.
We share rewards because we believe every single person here contributes to GreatAmerica’s success.
But GreatAmerica’s total rewards extends beyond just a paycheck and is designed to enrich our team members’ personal and professional lives in many ways, including:
Planning for Your Future:
we set you up for long-term success through our competitive 401(k) plan with company matching and annual profit sharing.
Your Leadership fast-tracking programs:
if leadership is on your horizon, we’ve got your back.
We have a Building GREAT Leaders program, Dale Carnegie programs, and we contribute to your development through our educational tuition assistance program.
Prioritizing Your Health & Wellbeing:
we support your work-life interests through programs like our gym reimbursement, employee assistance program, and many company sponsored events hosted through our GreatAmerica Network Group.
Your Time Away:
competitive time off and flexible working arrangements allow you to do your best work and take the time you need to decompress.
We have 10 paid sick days a year, and if you don’t use it you can convert up to 70% into additional paid time off the next year.
A strong organizational culture focused on our greatest asset:
you! If your experience is close to what we’re looking for, please consider applying.
Experience comes in many forms – skills are transferable, and passion goes a long way.
We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage you to consider applying if you feel you can make a strong impact in this role.
Please note, this position is not currently eligible for sponsorship for employment authorization.
At GreatAmerica, we’re looking to grow our business through our people.
Are you looking to grow your career? If so, submit your application at www.
greatamerica.
com/careers.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Our exemplary customer service, our principle-centered business philosophy and our team-based operating approach are key to our success and growth.
Do you enjoy leading and developing a strong strategy? Are you solution-driven and looking to join a dynamic company? We Are Looking to Add a Key Member to Our Marketing Team! In this role you will develop, manage, and deploy a marketing strategy that includes both digital and traditional marketing tactics.
You will create a content strategy to attract, educate, and nurture sales leads, as well as, educate and deepen relationships with current customers.
You will create and implement comprehensive and impactful marketing campaigns that support business unit goals and maintain the GreatAmerica image, branding and messaging to the market in a consistent manner that elevates and showcases our expertise in the technology industry.
As a Director, Strategic Marketing, you’ll focus on these core areas Inbound Marketing & Lead Generation Develop and support an inbound strategy that attracts and educates quality leads to fill sales pipeline and advance sales process.
Implement social media strategies, including audience development, building campaigns, managing paid advertising, posting regularly, engaging with the industry, analysis of performance and monitoring metrics.
Oversee Content Marketing Manager to develop a comprehensive content strategy, maintaining content and editorial calendars, prioritizing topics, recruiting SMEs, writing articles, curating outside content, optimizing for key words, creating call-to-actions, and posting regularly.
Content is also coordinated with other business units for maximum exposure and results.
Provide oversite for OEG’s portion of the GreatAmerica.
com website and coordinate with marketing content strategist and corporate team to ensure updated content, best practices for SEO & SEM, and monthly examination of web traffic.
Writing industry articles and press releases, distributing to media, and posting for GreatAmerica in a consistent, professional voice.
Develop a pre-sales process that includes industry data, best practices and A/B testing.
Advance and standardize pre-sales process with assignment selling opportunities.
Leverage HubSpot (or other future CMS) to advance strategies such as progressive forms, workflows, reporting, lead scoring and grading.
Identify online conversion points, qualification indicators and build automated alerts to prompt follow-up.
This includes sharing lead information with the Sales Team and corresponding GreatAmerica rep, as needed.
Support vendor and industry relationships to launch promotions, programs, or lead generation campaigns.
Brand Image & Awareness Possess strong writing skills for content writing, press releases, ghostwriting, and editing content.
Write, lay out and build branded emails internal and external (i.
e.
e-newsletters, drip campaigns, events, recruitment, etc.
) Identify print and digital advertising opportunities (i.
e.
Magazine Ads, Web Banners, Industry Newsletters, etc.
).
Coordinate with graphic designer to ensure proper sizing and consistent design.
Collect, script, write, and produce success stories through case studies, videos, partner profiles and testimonials.
Generate content and build presentations for events, webinars, trade shows, and meetings.
Track, plan and implement effective trade show and/or event participation.
This will include pre- and post-event marketing.
Strategy & Management Maintain current and thorough understanding of the markets and customers we serve to provide strategic suggestion to Business Unit, Domain and Sales leaders on a regular and proactive basis.
Determine how data integrates and interacts with Hubspot (or CMS), Salesforce and other GreatAmerica customer information to develop campaigns that deliver ROI back into the business unit.
Establish marketing goals as well as identify, monitor, and share metrics, trends and KPIs to show marketing ROI.
Monitor Google, Facebook and HubSpot Analytics, and build dashboards with data needed to be results driven and enhance our online experience.
Coordinate with other GreatAmerica business units to seek crossover for events, products, and online content.
Review annual marketing budget, make recommendations and decisions based on strategy, needs, and resources.
To be successful in this role you’ll need People describe you as:
having strong business acumen, confident yet humble, energetic, professional, creative, and a problem solver A Bachelor’s degree in business, marketing, communications, psychology, or equivalent.
A minimum of 5
years related experience Proficient in Microsoft Office Suite, Salesforce.
com or comparable CRM tools, HubSpot or comparable marketing automation tools, intermediate HTML coding, and Google Analytics.
Track record of customer relations and sales support.
Public speaking experience; internal and external audiences.
Self-starter with a passion for growing a brand and our business.
Ability to develop and leverage internal working relationships.
Must possess a high degree of business acumen and be able to cultivate and maintain professional relationships throughout the industry.
Must possess exceptional written and verbal communication skills.
You’ll work hard, you’ll have fun and you’ll enjoy a competitive total rewards package At GreatAmerica we offer a compensation program with market-competitive base pay and pay-for-performance incentives (bonuses) for all roles.
We share rewards because we believe every single person here contributes to GreatAmerica’s success.
But GreatAmerica’s total rewards extends beyond just a paycheck and is designed to enrich our team members’ personal and professional lives in many ways, including:
Planning for Your Future:
we set you up for long-term success through our competitive 401(k) plan with company matching and annual profit sharing.
Your Leadership fast-tracking programs:
if leadership is on your horizon, we’ve got your back.
We have a Building GREAT Leaders program, Dale Carnegie programs, and we contribute to your development through our educational tuition assistance program.
Prioritizing Your Health & Wellbeing:
we support your work-life interests through programs like our gym reimbursement, employee assistance program, and many company sponsored events hosted through our GreatAmerica Network Group.
Your Time Away:
competitive time off and flexible working arrangements allow you to do your best work and take the time you need to decompress.
We have 10 paid sick days a year, and if you don’t use it you can convert up to 70% into additional paid time off the next year.
A strong organizational culture focused on our greatest asset:
you! If your experience is close to what we’re looking for, please consider applying.
Experience comes in many forms – skills are transferable, and passion goes a long way.
We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage you to consider applying if you feel you can make a strong impact in this role.
Please note, this position is not currently eligible for sponsorship for employment authorization.
At GreatAmerica, we’re looking to grow our business through our people.
Are you looking to grow your career? If so, submit your application at www.
greatamerica.
com/careers.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
