Eastern Mennonite University Hiring for Recruitment Marketing Manager – – Telecommuting-eligible at Harrisonburg, VA, US Full Time

Job Title:  Recruitment Marketing Manager

Department:  Marketing and Communications

Supervisor:  Director of Marketing and Communications

FLSA Classification:  Exempt

Effective Date:  June 14, 2023

Schedule:  Regular, 12 mo., FT, M-F 8 am – 5 pm

IPEDS Classification:  13

CUPA:  43315

Job Summary:The Recruitment Marketing Manager is responsible for promoting EMU to prospective undergraduate students and parents through print and digital media in an effort to drive traffic to the university website and encourage virtual and campus visits. The Recruitment Marketing Manager also provides guidance on promotional aspects of the campus visits. Reporting to the Director of Marketing and Communications with a dotted-line report to the Director of Undergraduate Admissions, this position is housed in the Marketing and Communications Department and serves as a liaison to EMU Undergraduate Admissions.

Duties/Responsibilities:

Performs additional duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.Required Skills/Abilities:

• Strong marketing writing skills.
• Understanding of higher education undergraduate admissions cycle.
• Ability to work with undergraduate admissions team to create/manipulate content that uses appropriate media and on-brand messaging to achieve desired objectives.
• Ability to evaluate the effectiveness of marketing efforts.
• Ability to handle sensitive and confidential information appropriately.
• Proficiency in Microsoft Office, CRM platforms (Salesforce), and marketing automation and lead generation tools (Pardot/Account Engagement); familiarity with Flickr and social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube); ability to learn project management and digital asset management software (Teamwork and Canto).
• Willingness to work occasional nights and weekends for marketing/admissions events.

Education and Experience:
Bachelor’s degree in communications, marketing, journalism, public relations, or related field, and a minimum of 3 years of professional experience in a recruitment or marketing-related role. Master’s degree in relevant field preferred. Experience in a higher education environment preferred.

Physical Requirements:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The employee must occasionally travel to events and conferences off campus, which may include evening and weekend work and some overnight travel.

Supervisory Responsibilities:

None