CHILDREN INTERNATIONAL (wwwchildrenorg) Hiring for Email and Automation Specialist Job at Kansas City, MO Full Time

EMAIL MARKETING & AUTOMATION SPECIALIST

Email Marketing Manager

Children International is a nonprofit humanitarian organization working to eradicate poverty around the world. At Children International, we believe that every child matters and that it is simply unacceptable that over a billion children live in poverty. The CI approach is to invest in our kids and youth by providing a safe place, a caring team, and a path out of poverty through programs in health, education, empowerment, and employment. We provide this support for 220,000 children in
13 agencies working in 10 countries around the world.

Children International’s work is made possible by generous and caring sponsors, donors, corporations, more than 9,000 dedicated volunteers and approximately 1,600 employees. To ensure our programs give children the best possible chance of breaking the poverty cycle, we are elevating our practices for growing our people talent worldwide. That’s where you come in.

POSITION SUMMARY

Children International is seeking an Email Marketing & Automation Specialist who is collaborative and detail oriented. This individual will be responsible for coordinating and managing the email marketing channel and providing direct support to the Marketing and Fundraising team in executing email and digital marketing campaigns with a critical role in the process of content development from concept to execution.
Responsibilities include email planning, reviewing, deploying, managing campaign tracking,

monitoring daily automations and supporters’ journeys, test planning and email reporting and optimization.

EMAIL MARKETING & REPORTING

• Manage email marketing campaign production using internal project management tools (Workfront, SalesForce Marketing Cloud) to ensure all resources and all initiatives are being addressed in accordance with the project timeline.
• Provide oversight and support for email marketing campaigns including overall execution, best practices, audience segmentation, and testing.
• Optimize all email KPIs including inbox deliverability & placement, engagement, mobile metrics
• Collaborate in the process for email planning and management including timelines, revisions / editing, coordination with internal/external vendors and designers. Work with marketing team in the development and execution of email campaigns to support marketing team fundraising and customer retention efforts.
• Manage implementation for emails on the integrated marketing channel calendar.
• Collaborate, create and manage list criteria for targeted audiences for various campaigns.
• Responsible for list generation and segmentation as part of the email execution process.
• Maintain and share performance of email marketing efforts. Provide recommendations to marketing and creative in order to optimize the effectiveness of the email channel.
• Manage ongoing testing of SLs, variable content to improve metrics and engagement.

MARKETING AUTOMATION

• Collaborate with Marketing team to execute CRM strategies and marketing automation including customer journeys and ongoing nurturing using Salesforce.
• Partner with project teams to build new journeys and triggers and troubleshoot issues as needed.
• Complete production and deployment for automated email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered and dynamic content- driven campaigns inside Marketing Cloud.
• Manage and monitor campaign performance including deployment timing, data needs, integration, analysis, reporting, and results.
• Maintain documentation of processes, streamlining to improve efficiencies.
• Work in partnership with technology team as we migrate into a new CRM system ensuring automations are executing as planned

INDUSTRY KNOWLEDGE & ADVANCEMENTS

• Stay current on industry trends related to email marketing and innovation, Salesforce Marketing Cloud, journey mapping, Moveable Ink, and other email related tactics.
• Manage relationship with vendors, review and recommend enhancements to email marketing channel.
• Will have a role in building out future digital communication channels such as SMS. Support the development of SMS deploying as a new digital communication channel to supporters.

PERSONAL CHARACTERISTICS & QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or any marketing related field preferred but not required
• Preferred 2-3 years experience with email campaign management and deployment in an Email Service Provider such as SalesForce Marketing Cloud, is a plus.
• Results driven with exceptional attention to detail and strong project management skills.
• Effective team player, curious, proactive and collaborative.
• Ability to problem-solve and troubleshoot.
• Attention to detail, strong verbal and written communication skills
• Ability to juggle multiple tasks and work in a collaborative and fast-paced environment.
• Knowledge of Microsoft Office products including Excel, Powerpoint is preferred.
• Knowledge of Google Analytics, Google Tag Manager, Moveable Ink, HTML and other supporting technologies is a plus.
• Knowledge of legal requirements for email marketing internationally including CAN-Spam, GDPR, etc. preferred.
• Strictly observe confidentiality and strong ethics with respect to all beneficiary information/financial and other organizational data.
• Comply with and ensure adherence to the agency’s policies, safety and security protocols and child safeguarding norms and guidelines by self as well all stakeholders both internal and external.
• Promote diversity and inclusion, value other cultures, and demonstrate respect while relating with all organizational constituents irrespective of their race, color, faiths, gender, sexual orientation, age, caste, disabilities, experiences, beliefs and ethnicity.

Job Type: Full-time

Pay: $55,000.00 – $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Hybrid remote in Kansas City, MO 64131