Central Arizona College Hiring for Web Content Assistant at Central Arizona College-District Wide, AZ, AZ Full Time

Job Summary

The Web Content Assistant is responsible for establishing the creative direction of the Central Arizona College web site and associated web pages by designing, writing, proofreading, editing, and publishing information. This position ensures content is current and conforms to graphic standards and SEO best practices, while working closely with the web developer and content contributors to ensure content supports public relations and marketing goals as well as the college’s mission, vision and values. Assist with quality control measures that include oversight of content grammar, spelling, links, images, and design consistency and ensure responsive design elements function appropriately in mobile and desktop environments using various browsers. Utilizing components of graphic design to ensure website is appealing, engaging and provides a positive user experience. Generate and distribute web analytics as requested and provide Content Management System (CMS) training and support to content contributors. Works within the technical framework of a CMS but is not directly responsible for the configuration or development of this system. Assist Web Developer with website plugin management and other technical issues as needed. Collaborate with the public relations and marketing team and departments across campus to improve new and existing web content and structure to enhance communication effectiveness.

Position location: We offer the flexibility of locating the position at the campus closest to your place of residence, minimizing travel time and allowing you to focus on your role.

Responsibilities

ESSENTIAL FUNCTIONS

Assist with implementation of web communications strategies to ensure consistency with the CAC’s strategic plan. Assist with the development and management of the college website in support of marketing initiatives. Work collaboratively with departments to ensure the college website is stable, well designed, effective to use and kept up to date, has a consistent look and feel, contains content and/or images that are representative of the diverse students, employees, and county, meets ADA Compliant guidelines, is responsive in design and is properly maintained.

Prepare web pages and templates for use by college departments, programs and administration. Research, write, edit, post and implement content information for use on the college’s main level pages. Provide oversight of the content and graphic design elements for departmental web pages, proofread and edit pages on a consistent basis and provide support as needed. Responsible for content implementation, coordinating site links, and publishing material. Use graphic design tools to make site banners, backgrounds and other page elements. Use photography and other graphic elements to accompany text. Maintain and update information and appropriate links on college website/pages and ensure content is kept current with related resources and search engines. Apply consistent web standards and guidelines for style, content, and code consistent with policies and relevant regulatory requirements. Support web developer with associated tasks.

Conduct training with content contributors on use of Content Management System (CMS), graphic standards requirements, and standard website practices to ensure the best practices are incorporated. Create and implement content schedules and timelines for contributors to produce or update content.

Provide research and analysis for enhancement and optimization of college web properties. Evaluate usability and utilization of web pages through use of analytics (i.e. Google Analytics) and implement planned improvements based on feedback. Analyze website analytic reports to measure the impact of content and campaigns. Conduct ongoing research on web-related tools, technologies, and strategies to enhance CAC’s web presence.

Keep up to date with recent technological and software developments and emerging web technologies through relevant blogs, listservs, and training. Communicate with content contributors the lessons learned for possible inclusion into their webpages or the college website.

Assist with Social Media efforts to include planning, execution, creation of content, and management of college sites. Monitor social media trends and provide input for development of strategies that align with the college’s Social Media Policy.

Assist with graphic design efforts to include creation of content and documents such as pdfs that meet ADA compliance for posting to the website or web pages.

MARGINAL FUNCTIONS

• May perform other duties commensurate with the functions and level of the position to include support of other departmental digital communication, promotional and recruitment initiatives as needed.

Qualifications

EDUCATION/EXPERIENCE: Associate’s Degree and two (2) years related experience -or- four (4) years related experience in lieu of education

Knowledge, Skills, & Abilities

Ability to communicate effectively, both verbally and in writing.

Knowledge of correct English usage, grammar and spelling, punctuation and vocabulary.

Exceptional proofreading skills and ability to constructively edit others’ and own work.

Proven ability to work both independently and collaboratively on a team.

Strong problem solving and conflict resolution skills.

Excellent written, verbal and interpersonal communication skills.

Ability and interest in staying current with best practices in web design, writing for the web, social media trends, and marketing trends.

Knowledge of information architecture, modern HTML techniques, JavaScript, CSS, and emerging web technologies.

Knowledge of Basic HTML editing skills

Knowledge of and experience using content management systems (CMS), e.g. WordPress, Drupal, Joomla, Expression Engine, etc.

Knowledge of SEO, SEM, and Google Analytics

Proficient in computer software programs such as Windows, Microsoft Office, and Adobe Creative Suite, e.g. Photoshop.

Knowledge of Social Media platforms (e.g. Facebook, Twitter, YouTube, LinkedIn).

Knowledge of graphic design concepts with the ability to create and design various print and digital collateral.

Familiarity with Web graphic and multimedia standards.

Familiarity with W3C web standards and US Section 508 Accessibility Guidelines.

Understanding of web architecture, user experience design and ADA accessibility compliance standards

Knowledge of Higher Education practices and associated Learning Management Systems, e.g. Blackboard

Ability to create, maintain and update internal and external webpages, sites and online forms.

Ability to operate computer equipment and other associated equipment, such as a digital camera and other computer-related equipment.

Ability to conduct research into emerging Web technologies.

Ability to effectively prioritize and execute tasks in a high-pressure environment.

Understanding of communications, marketing, and customer service principles.

Proven analytical and problem-solving abilities.

Highly self motivated and directed.

Keen attention to detail.

PHYSICAL REQUIREMENTS:
Duties performed causes light fatigue of eyes, fingers, or other faculties as a result of repetitive motion and/or long periods of standing or sitting. Duties require little physical effort in work with light to moderate (up to 20lbs) easy to handle materials.

INTERPERSONAL SKILLS:
Important Level Interpersonal Skills: Position engages in or requires some or all of the following: Alternative or combined human relations skills in understanding other people and influencing their behavior in order to achieve job objectives; Must have skills of persuasiveness or assertiveness, as well as sensitivity to other person’s point of view in order to influence their behavior, change an opinion, or turn a situation around; Provides direction, consultation, and/or training; Has moderate level of contact with students, program participants, and/or the public.

WORKING CONDITIONS:
Job is performed in general office or comparable working area with many and frequent distractions such as noise, interruptions, or congested and occasionally confined work areas with exposure to disagreeable elements.