Zillow Hiring for Senior Specialist, B2C Lifecycle Job at Remote Full Time

About the team

The B2C Lifecycle Team are stewards of the messaging experience for customers. We craft outstanding communications for customers who connect to our tools and services to get them into their next home! Join our growing team of customer-focused, collaborative, data-informed, and innovative marketers. We partner closely with teams across the company: Design, Product, Customer Insights, Analytics, and teams within marketing to deliver a seamless communication experience.

About the role

As a Sr. Marketing Specialist, you develop and implement innovative lifecycle marketing strategies that connect our customers to our products through our communication channels. You will build coordinated and consistent communications for in-funnel communications. Specifically, you are responsible for the conception, execution, and ongoing optimization of several coordinated and customer-centric marketing programs, including batch and automated Email, Direct Mail, Push, and SMS campaigns. You will partner cross-functionally working directly with product and marketing to develop seamless communication experiences connecting a customer with an agent or lender!

You Will Get To:

• 
  Partner collaboratively with Engineering, Decision Science and Marketing Ops to develop and execute cross-channel lifecycle strategies.

• 
  Support testing & optimization of communications and share clear takeaways with the broader organization.

• 
  Engage with key partners across marketing, product, and analytics to drive greater personalization and automation capabilities.

• 
  Use reporting and customer understanding to inform future revisions of our in-funnel strategy.

• 
  Ensure tracking and QA are in place pre-deployment.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $83,900.00 – $134,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 
  You are passionate about testing and monitoring results over time. You are constantly hunting for new opportunities to improve customer experience.

• 
  Strong initiative and follow-through.

• 
  A cross-functional collaborator, you thrive in forming relationships with engineers, product managers, and analysts as well as creative teams, and content creators.

• 
  An outstanding communicator, tenacious problem solver, and creative strategist who also sweats the details.

Qualifications

• 
  You have 3+ years proven experience in marketing campaign automation, campaign deployment and execution and/or lifecycle marketing.

• 
  Extensive knowledge in Email marketing; Experience in Simon Data preferred. SMS, Push or Direct Mail experience is a plus.

• 
  Functional knowledge of HTML/CSS is required.

• 
  High proficiency in Microsoft Excel; Tableau and SQL experience preferred.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you’re in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.