Western Union Hiring for Assistant Manager, Marketing (North America) – New York, NY at New York, NY  Full Time

Assistant Manager, Marketing (North America) – New York, NY

Are you passionate about driving marketing initiatives for retail locations? Do you have experience coordinating events and implementing marketing plans? Join Western Union as an Assistant Manager, North America Marketing.

Western Union powers your pursuit.

In this role, you will focus on driving and supporting the implementation of marketing plans for retail locations focused on optimizing and improving overall performance of products and services to retain loyal customers, capture new customers, and drive revenue. This includes managing marketing plans at the local level, defining marketing opportunities for products and services at retail locations, negotiating resources internally and externally, dealing with vendors, and analyzing marketing data for the area.

Role Responsibilities

• Drive, support and implement regional marketing plans to align with corporate business priorities across the assigned region.

• Manage regional marketing materials and coordinate local events such as customer appreciation events and more.

• Coordinate with local sales teams to provide materials and set-up. Attend events to provide representation as needed.

• Analyze data on the regions existing and potential markets.

• Develop and implement marketing plans at the local level.

• Provide feedback to the corporate marketing team about regional marketing needs and nuances.

• Define marketing opportunities for products and services in the area.

• Collaborate with corporate business units, including marketing and go-to-market teams, as well as other local region stakeholders to develop market plans to improve product performance in your assigned region.

• Create revenue growth initiatives and execute those initiatives in partnership with sub-regional partners.

• Manage regional vendor relationships and coordinate across functional teams to open PO’s and handle payments.

• Recommend creative and cost-effective promotional activities and events.

• Manage cost per acquisition and lifetime value of marketing initiatives in the area.

Role Requirements

• 3+ years experience in marketing, experience in FinTech or Financial sector a plus.

• Experience in event set up, promotion and delivery a plus.

• Bachelor’s degree preferred, secondary degree required. Education or equivalent experience may be considered. Degree in Marketing or Business preferred.

• Proficient in Microsoft Office suite of products.

• Strong verbal and written communication skills with the ability to effectively communicate with internal and external customers.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company -transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The on-target earnings range is $74,500 – $110,000 USD per year base salary plus short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States-specific benefits include:

* Family First Program
* Medical, Dental and Life Insurance
* Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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