Wake Forest University Hiring for Assistant Director, Marketing and Communication, School of Business at Winston Salem, NC Full Time

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** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.Job Description SummaryOverview
The Wake Forest University School of Business is seeking qualified candidates for the role of Assistant Director, Marketing and Communication. This key role collaborates with the Executive Director and other team members to develop and field compelling communication about the School of Business. This includes story and content development about innovative faculty research, centers, corporate partnerships, personal interest profiles, and other areas of interest, delivered through the School’s website, audiovisual platforms, social media, print collateral, digital assets, and the like.Job Description

About the Role

Essential Functions:

• Partner with key collaborators schoolwide to identify ongoing opportunities for compelling content and story development, particularly in areas of differentiation for the School.
• Develop, plan, and manage all tactical aspects of fielding content for audience consumption, including, but not limited to, website content management, print collateral production, audiovisual asset production, and communication campaign management.
• Partner with Executive Director to build and maintain ‘best-in-class’ assets and practices which showcase School of Business faculty, centers, and their research, and create stronger awareness of same among higher education audiences.
• Regularly produce, edit, and update clear and compelling copy for stories, video scripts, web pages, collateral pieces, etc. Manage external copywriters as necessary.
• Produce and/or manage the production of audiovisual assets.
• Provide support for Executive Director and Web Developer in all aspects of website management, including site design, user experience, and adherence to site performance best practices.
• Utilize emerging AI and content creation technologies to provide a competitive advantage in content development.
• Ensure the consistent and proper use of all brand assets, logos, etc. school-wide.
• Maintain clear and current understanding of University brand strategies at all times to ensure consistency among School of Business communications with parent brand.
• Manage comprehensive project management tracking and communication to ensure timely and effective progress.
• Coordinate with Communication & Media Relations and Social Media colleagues to provide comprehensive coverage of key stories and content.
• Conduct ongoing comprehensive competitive tracking/analysis to provide continuous comparative assessment of School marketing activities.

Other Functions:

• Performs other related duties as assigned.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s degree required.
• Familiarity with website development, audiovisual content development, and communications campaigns.
• Strong written communication and story development skills.
• Strong organizational and project management skills. Ability to manage multiple responsibilities simultaneously and meet deadlines.
• Demonstrated history of using strong interpersonal skills to work effectively with a wide range of constituencies, including staff, faculty, students, alumni, and third-party vendors.
• Ability to take direction and work independently in a changing environment.
• Excellent proficiency in Microsoft Office Suite.
• Ability to work occasional evenings or weekends during select events and peak times.

Preferred Education, Knowledge, Skills, Abilities:

• Up to three years of experience in marketing or communication.
• Project management software experience.
• Comfortable working with new technologies.

Accountabilities:

• Responsible for own work

About Us

Wake Forest University

Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. Founded in 1834, the University is ranked among the top thirty national universities according to U.S. News & World Report. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: https://about.wfu.edu/.

Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: www.visitwinstonsalem.com.

The School of Business

The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA – on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program.

Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a “Top 20 Program” by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: https://business.wfu.edu/.

Farrell Hall and the Charlotte Center

Located on the main campus of Wake Forest University, Farrell Hall is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives.

Located in the heart of uptown Charlotte near some of the city’s most influential businesses, the 30,0000 square foot WFU Charlotte Center houses our on-ground and hybrid MBA Programs.

To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at https://hr.wfu.edu/careers/

Note:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.

Wake Forest University is committed to providing access and reasonable accommodation in employment for individuals with disabilities.

Additional Job DescriptionTime Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Wake Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.