ViiV Healthcare Hiring for Marketing Manager, LAI Patient Experience at Durham, NC  Full Time

ViiV Healthcare is a stand-alone specialist pharmaceutical company focused exclusively on HIV. ViiV develops and commercializes medicines to treat HIV and works solely with HIV stakeholders – healthcare providers, patients, pharmacy, payer and policy makers.

The Marketing Manager, LAI Patient Experience is responsible for leading development and execution of key patient marketing activities and digital solutions to enhance the patient experience for ViiV’s long-acting injectables – CABENUVA and APRETUDE. The role will report to a Marketing Director and be an entrenched member of the broader direct to patient marketing team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• Lead key direct-to-patient focused marketing activities and solutions for ViiV’s two long-acting injectable brands in the U.S.
• Understand complex trends and behaviors in the specialty landscape, identifying opportunities and troubleshooting challenges for our patients in accessing and adhering to treatment
• Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter
• Foster collaborative relationships across brand teams, HUB/patient services, reimbursement, payer marketing, and ViiV tech teams, serving as the lead representative for the LAI patient experience
• Manage projects through legal review as well as the Copy Approval system and process
• Active management of agency partners, especially our Agency of Record; evaluate and set project budgets, work with agency/finance to ensure progress according to budget
• Consistently establish detailed timelines and manage projects and agencies to those timelines
• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
• Foster open communication among project team members, network and build alliances in a spirit of collaboration
• Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree or equivalent in Business, Marketing, or related discipline
• 3+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles
• Experience working in specialty medications, particularly injectables
• Experience working in access, acquisition, payer, hub, and/or patient experience marketing roles in the pharmaceutical industry
• Experience working with and managing external agencies
• Experience in creating product messaging and developing tactics
• Experience in effectively navigating Copy Approval (legal, regulatory, medical review) for tactics
• Experience leading complex commercial projects

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Graduate Degree level (e.g., MBA) or equivalent experience
• Prior HIV market experience and/or specialty market experience
• Demonstrated experience with specialty medication patient solutions
• Demonstrated experience with specialty medication patient journeys and personas
• Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.)
• Experience in gaining alignment with and influencing without direct authority
• Proven ability to navigate internal processes, manage multiple priorities, and keep projects on track to meet deadlines
• Strong project management and demonstrated analytical skills
• Able to work independently, with minimal direction
• High level of motivation and a strong ability to find creative solutions to unstructured situations
• Knowledge and practical application of compliance acumen in the pharmaceutical space
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills

#LI-GSK

#LI-ViiV

Please visit to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 38 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between and in 2009, with joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do – from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit ViiV’s Transparency Reporting site.