Vanguard Hiring for Senior Personalization Engineer Job at Charlotte, NC Full Time

As a MarTech Personalization/Experimentation Senior Developer you will work with and lead cross-functional Agile teams in implementing robust analytics, optimization, and personalization solutions using Adobe Launch, Target, Analytics, AEP, and various integrations throughout the Vanguard MarTech stack. You will contribute to the strategic vision of how Vanguard will reinvent data orchestration throughout our product stacks to inform a more relevant/robust customer data profiling mechanism. You will work closely with product owners and business users to design, develop, and verify (QA) solutions to ensure the correct metrics are collected accurately across digital platforms. You will represent analytics and the importance of data to deliver business outcomes. Through your leadership, you will drive the maturity and adoption of Vanguard’s MarTech roadmap through relevant web experiences personalized to meet client needs. Drive outcomes, software delivery and integrations, and contribute to strategic discussions to mature the Personalization/Experimentation offering.

In this role, you will:

• Subject matter expertise in Adobe Experience Platform (AEP), enterprise analytics, customer data platforms, and data orchestration.
• Translates requirements to deliver robust tagging and analytics solutions, libraries, and extensions to meet critical measurement needs.
• Understands deployment of advertising/marketing pixels, beacons, java script through tag management systems, specifically Adobe Launch
• Leverage tools and platforms such as Observe Point to ensure tag placement and effectiveness aligned to advertising, analytics, and measurement goals
• Support first and third-party web and mobile MarTech and AdTech integrations including, Adobe Analytics, Audience Manager, Adobe Target, DoubleClick, Claravine, Medallia Digital, and real user monitoring (RUM) and application performance monitoring (APM) solutions.
• Support and recommend updates to web data layers in support of analytics and measurement
• Implement and recommend updates to Adobe Analytics SDR to meet specific measurement goals across the enterprise globally and for specific use cases
• Support digital & social media, email and off site marketing activities that lead to site visits for personalization and analytics requirements
• Define and deliver technical best practices for site integrations, analytics and site data layers
• Enthusiasm to understand and apply emerging architecture and technology concepts to the Marketing space

What it takes:

• Minimum of five years related work experience, with at least three years of development experience.
• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.
• Understanding of MarTech and AdTech and use of data for personalization and segmentation in online channels
• Experience with web data layers, JSON, JavaScript required
• Experience with Java, CSS, HTML, Angular/React, Node.js preferred
• Experience with Adobe Audience Manager, Target or AEM preferred
• Familiarity with WebStorm or other IDE, Bitbucket/Git, CI/CE (Bamboo, Chef, Ansible, Puppet), testing automation frameworks preferred
• Clear understanding of Agile (scrum or Kanban) and DevOps practices
• AWS experience strongly preferred
• Strong problem-solving skills and capability to understand and set direction for complex technology integration
• Good interpersonal, written, and oral communication skill
• Enthusiasm to learn, experiment and continuously improve
• Strategic thinking related to enterprise platform rollouts

Special Factor:

Vanguard is not offering visa sponsorship for this position.

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work

During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.