Job no: 522314
Work type: Staff Full Time
Location: UMass Amherst
Department: Dean – Isenberg School
Union: PSU
Categories: Public Relations, Marketing, Communications, Isenberg School of Management, PSU A
About UMass Amherst
UMass Amherst, the Commonwealth’s flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
Reporting to the Associate Dean of Isenberg Graduate & Professional Programs, the Director of Recruitment & Marketing Communications is responsible for the development and implementation of recruitment strategies for the Isenberg Graduate and Professional Programs, including the full-time MBA, online and part-time MBA, MSA, MSBA, MFAI, certificates, and continuing education programs.
This position works closely with the Associate Dean and program directors to fully understand the target market, curriculum, and the competitive landscape for each graduate program, and develop recruiting strategies for each program, while working with external constituents and the internal team of business information specialists to implement these strategies. Develops communications plans for each program, targeting prospective students through enrolled students, graduating students and alumni, and coordinates these plans with program directors. Directs lead management efforts, and acts as liaison with centralized Isenberg marketing to develop and execute marketing and recruitment plan for the entire portfolio of graduate and professional programs. Guides and extensively utilizes department usage of the Customer Relationship Management system (Salesforce), as well as the integrated email marketing platform (Marketing Cloud) to execute the recruitment and communications plans. The Director of Recruitment & Marketing Communications works closely with all program personnel and across departments, including Isenberg Marketing & Communications, University Relations, Continuing & Professional Education, UMass Online, Central OIT, Isenberg TSS and other external partners.
Essential Functions
Other Functions
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Physical Demands/Working Conditions
Work Schedule
Salary Information
Level 29
Special Instructions to Applicants
Along with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.
Advertised: Feb 2 2024 Eastern Standard Time
Applications close: May 1 2024 Eastern Daylight Time
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Temporary English Language Teacher Positions that are posted after the school year has begun are...
Apply For This JobJob Details Posting Number: Adjunct_0401921 Classification Title: Adjunct Professor Working Title: Speech-Language Pathology Assistant (SLPA) Adjunct Instructor Datatel Position ID:...
Apply For This JobJob Details Assistant Registrar, Research-based Programs Date Posted: 11/23/2023Req ID: 35097Faculty/Division: Faculty of Architecture,Landscape&DesignDepartment: Daniels Faculty of Arch., Land &...
Apply For This JobJob Type: Full time Job Number: R3630 Location: El Centro Campus Current Dallas College employees will need to log into...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Sanabil Learning Center in Elkridge, MD (6785 Business parkway) is searching for a dynamic Child...
Apply For This JobJob Details Job Title: Program Support Coordinator FLSA Status: Exempt Posted Salary Range: Commensurate with experience. Employment Status: Full Time...
Apply For This Job