Associate Director, Social Media
University of California Los Angeles
Requisition Number: 40508
Salary: $7,242 – $16,442 Monthly
Position Description:
UCLA Strategic Communications (StratComm) brings UCLA’s mission and values to life by inspiring positive action as UCLA’s lead storytellers, reflecting the multifaceted diversity of our university and surrounding communities. Demonstrating and reinforcing the university’s commitment to equity, diversity and inclusion (EDI) in all creative work is central to StratComm’s success. We believe a workplace culture that values EDI practices is essential to building strong teams, which translates to robust ideas, strategies and creative content that resonate with UCLA’s diverse audiences.
The social media unit supports and collaborates with Strategic Communications and its partners, including but not limited to Executive Communications, Media Relations, Admissions Marketing, Experiential Marketing, Vice Chancellor Communications, and Campus Marketing and Communications. Reporting to the Director of Social Media, the Associate Director of Social Media works in consultation with the Director to conceptualizing, creating, executing, measuring and advising on social media programs for UCLA Strategic Communications. Primary responsibilities include supervising the team’s social media managers (lower level staff) to maintain and grow UCLA’s social media channels and ensure integrated messaging compatible with branding and marketing programs. The Associate Director of Social Media manages the team’s day-to-day operations and posting to UCLA’s social media channels (Facebook, X, Instagram/Stories/Reels/Threads, LinkedIn, YouTube, TikTok and more), producing content for these channels; leveraging these channels to strengthen campaigns; amplifying partner content specific to their goals; promoting UCLA to news media; monitoring for trends and engaging with followers/community; assisting analytics team to develop insights; researching industry best practices for existing and emerging trends in social media; attending events (in-person when applicable) and providing coverage within and outside of normal business hours when necessary. The Associate Director of Social Media serves as the Director’s direct partner to manage the team and serve as backup to the other Social Media Manager(s). Working hours include weekends, evenings, and holidays and may require light travel.
Special Instructions:
The budgeted hiring salary/target range for this position is the posted minimum to $7,500 monthly, with salary placement based on skills, knowledge, and experience.
For full application instructions and position description, please visit: https://hr.mycareer.ucla.edu/applicants/Central?quickFind=89443
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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