The CocaCola Company Hiring for Manager, Network Experimentation (aka Marketing Operations Manager, Testing and Capabilities) at Atlanta Full Time

Marketing Operations Manager, Testing and Capabilities

INTERNAL Business title: Manager, Network Experimentation

LOCATION: Atlanta

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Manages local tests in coordination with the Global Experimentation platform and re-apply learnings from other OUs

• Works collaboratively with global category team to bring new capability opportunities to North America OU Marketing Organization

• Focuses on both short-term (1 year) and mid-term (2-3 years) North America OU Marketing capability and experimentation initiatives, interacting with global marketing team

• Communicates key learnings and initiatives written and verbally to key stakeholders across NAOU and TCCC.?

• Collaborate with Marketing Operations team on ad hoc project opportunities

• Partner with Marketing Operations team on improving ways of working across key processes, including system routines and prioritization initiatives

• Manage relationships with agency partners to perform media and sustainability testing through Experimentation at Scale program

KEY SUCCESS PARAMETERS

Experience:

• 5+ years of consumer/shopper/customer marketing experience and/or capability building experience.? General Management skills strongly preferred.

• Bachelor’s Degree

Work Focus:

• Ability to proactively lead marketing experimentation in the entire Marketing organization, leveraging best practices and learnings globally.? Strong connection point with global marketing organization.

Communication Focus:

• Role requires various communication objectives , including sharing information, influencing others, and inspiring other .? Strong ability to communicate clearly and concisely is essential.

• Role requires communication with internal and external parties

• Role requires ability to synthesize brand and market data into stories and visuals for broad audience groups

KEY Knowledge REQUIREMENTS

Mastery of (REQUIRED)

• Consumer/Marketplace Analytics and Insights
• Understanding of brand/shopper strategies and capabilities needed to successfully manage
• Strong collaboration and communication (written and verbal) skills
• Capability program development
• Understanding of customer team dynamics and marketing team dynamics (brand, IMC, Connections)
• Familiarity with Nielsen data; and ability to understand and communicate data with key stakeholders

Broad Expertise in (GOOD TO HAVE)

• 1 Multiple category and/or RTM experience

• 2 THE COCA-COLA WAY OF MARKETING

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.