The American College of the Mediterranean Hiring for Senior Marketing Coordinator at San Diego, California Full Time

Position Overview: The Senior Marketing Coordinator plays a key role in ACM’s marketing efforts for its degree and study abroad programs in France, Italy, Spain, and Morocco. They are responsible for developing and executing strategic marketing and communication initiatives to enhance the institution’s brand presence, reputation, enrollment in its study abroad and degree programs, development, and engagement with various stakeholders. Intimacy with all ACM programming is essential, including its study abroad institute, IAU. Given the amount of upward mobility, this role presents a tremendous opportunity for a young professional with experience in marketing to take ACM and its visibility to the next level.

Key Responsibilities:

1. Strategic Planning: Work with key colleagues to develop and implement marketing and communication strategies that align with the institution’s overall goals and objectives. This includes creating short-term and long-term plans to enhance brand recognition, student recruitment, and donor engagement. Brand Management: Help oversee the institution’s unique brand identity, ensuring consistent messaging, visual identity, and tone across all communication channels. External Communication and Relations: Develop and maintain relationships with key stakeholders including study abroad and career service personnel, department faculty at partner institutions, community college transfer services personnel, and high school guidance offices. Represent ACM at industry conferences as well as study abroad, college, and transfer fairs. Oversee ACM’s HubSpot account and ensure updated contact lists. Act as the institution’s spokesperson when necessary. Content Strategy: Create and oversee the development and dissemination of compelling and relevant content for various platforms, including the institution’s website, social media, HubSpot, newsletters, press releases, print materials, and more. Digital Marketing: Lead and manage digital marketing efforts, including social media campaigns and email marketing via HubSpot, and collaborate with engage with colleagues leading search engine optimization (SEO), and pay-per-click (PPC) advertising to increase brand visibility and engagement. Student Recruitment and Advising: Collaborate with study abroad and degree program admissions teams to develop and execute student recruitment strategies, targeting domestic and international markets. Potential to oversee a manageable portfolio of applicants to broaden and deepen knowledge of ACM’s programming. Stakeholder Engagement: Foster strong relationships with internal stakeholders, such as faculty, staff, and administrators, to effectively communicate the institution’s achievements, initiatives, and news. Alumni Marketing and Communication: Collaborate with Alumni Affairs Coordinator for communications with alumni including development and distribution of quarterly alumni newsletter, development of social media messaging aimed at alumni affairs and development, promotion of alumni-related events, and featuring alumni where appropriate. Capital Campaign: In collaboration with Vice President of U.S. Operations, Alumni Affairs Coordinator, and select board members, manage branding, marketing, and communications tied to the ACM capital campaign (soft launch in fall 2023) leading through ACM’s 70^th anniversary gala to be held in 2027. Merchandise Management: Track inventory, conduct research, and collaborate with colleagues on producing new ACM merchandise to be used for promotions, at alumni events, or general sale to the public including current students, alumni, friends of ACM, and other constituents. Other duties as assigned.

Qualifications and Requirements:

• Bachelor’s degree in marketing, communications, public relations, or a related field. Minimum of two years of progressive experience in marketing and communications roles. Success in developing and implementing marketing campaigns Strong understanding of digital marketing trends, tools (preferably HubSpot), and platforms. Demonstrate strong creativity and innovation skills. Excellent written and verbal communication skills, with the ability to craft compelling messages for various audiences. Experience in data analysis and using metrics to inform decision-making. Exceptional organizational skills and the ability to manage multiple projects simultaneously. Collaborative and adaptable, with a track record of building and maintaining cross-functional relationships. Knowledge of the international education sector and/or experience working within an academic institution is a plus.

Supervisor: Vice President of U.S. Operations with a dotted line to Associate Director of Admissions

Direct Reports: Alumni Affairs Coordinator and staff assigned to social media duties

Application Process: Interested candidates are invited to submit their resume, cover letter, and portfolio showcasing relevant marketing and communication projects to Kurt Schick, Vice President of U.S. Operations at [email protected]. Please include “Senior Marketing Coordinator Application” in the subject line. The application deadline is November 3, 2023. Only shortlisted candidates will be contacted for interviews.