Tarleton State University Looking for Social Media and Digital Marketing Manager Full Time

This is a full-time, 12-month position that reports directly to the AVP for Marketing and Communications. Tarleton State University is
located in Stephenville, Texas and is a member of NCAA Division I and the Western Athletic Conference (WAC). Tarleton is seeking highly
motivated applicants for the position of Social Media and Digital Marketing Manager. This position leads the Tarleton State University
Social Media efforts, works with campus constituencies to strategize digital marketing messaging and efforts, and collaborates with Texas
A&M University System (TAMUS) public relations at local, state, and national levels while sharing the mission and vision of Tarleton.
Additional responsibilities include, but are not limited to:

• Utilizes creative new media, including internal and external web,
social media tools, and online communities to help increase visibility, interest, and relationships with Tarleton State University and its
colleges and divisions.

• Deploys and maintains ongoing efforts for optimized, strategic, branded presences in select social media.
Monitors brand mentions with focus on developing, connecting, and engaging with strong communities with a dedicated and responsive
outreach.

• Manages online web content updates, while participating in podcasting, blogging, or other approved initiatives and
analyzes social media efforts quantitatively to fuel recommendations/plans for ongoing utilization.

• Assist in strategic planning
and coordination of public relations efforts including press conferences, executive media training, relevant communication, and crisis
communication with local, regional, and national media.

• Assists in promotion and placement of stories with appropriate
print/electronic media, including social media ventures such as Facebook, Twitter, Instagram, Linkedin and future platforms.

• Builds
and maintains cooperative relationships with area media outlets, business entities, and community organizations. Also serves as a key
partner to assist other university divisions and colleges in promoting a unified message that properly aligns with the vision of the
Marketing and Communications department and the university.

• Aids with planning and publicizing special events, especially those
that benefit from utilization of alternative or social media. Maintains regular contact with university social media partners, with special
consideration to new or developing media.

• Leads, monitors, analyzes, and evaluates social media platforms for the university and
president accounts. Provide strategic planning that suggests new ways to engage target markets via existing and emerging interactive
technologies. Oversee social media staff in planning and executing social media content.

• Supports public relations and information
services web updating and servicing, including calendar production. Serves as an advisor in proactively responding to crises and other media
inquiries.

• Provides messaging for special projects including brochures, posters, pamphlets, magazines, view books, position papers,
etc.

• Leads assigned digital marketing campaigns, under direction from AVP.