Senior Consultant – Email Marketing Operations, National General LOOKING FOR Senior Consultant – Email Marketing Operations, National General JOB AT Remote

The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.

You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.

Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them. Job Summary:

The Acquisition 1:1 team serves as a Center of Excellence for data-driven 1:1 marketing and works throughout the Enterprise implementing, consulting, and improving mail and email programs. The incumbent will implement email programs on the National General business, supporting Affinity relationships.

This role may also support Allstate mail and/or email programs.

This position will be charged with all aspects of email program implementation including but not limited to – email design, planning, building and executing campaigns. This position will also provide strategic and test recommendations.

Key Responsibilities:
Coordinate day to day activities associated with campaign development and execution

Coordinate both internal and external resources to execute campaigns within prescribed timeline

Adhere to assigned budget; recommend efficiencies

Implement tests designed to improve performance and/or efficiency; make testing recommendations

Provide reporting support including trending and tracking operational metrics and key performance indicators

Create and maintain campaign presentations and support materials

Work with internal, external, and field stakeholders to maximize campaign engagement and results – including the development and execution of appropriate communications

Act as a Subject Matter Expert (SME) for programs owned

Ad hoc duties as assigned, including the support of Allstate programs

Advocate on behalf of the customer at every stage of the campaign development and implementation process Education and Experience:

4+ years of directly related experience

Experience managing client expectations a plus

Bachelor’s Degree or equivalent experience Functional Skills:
Experienced in email production and mobile friendly template creation

Experienced in email campaign management – including improving campaign results

Knowledge of data-driven methodology and measurement principles, including incremental measurement

Ability to coordinate the activities of multiple internal and external partners

Ability to coordinate multiple projects under tight timelines

Intermediate analytic skills and ability to translate analysis into actionable recommendations

Intermediate project management skills

Intermediate interpersonal skills

Intermediate verbal, written, and presentation skills

Intermediate Microsoft Office, including Excel and PowerPoint

Ability to learn new software applications

Ability to communicate with a client

Understanding of journey mapping, email triggers, segmentation, and behavior targeting.

Knowledge of Salesforce Marketing Cloud: Email Studio, Content Builder and Journey Builder

Salesforce Marketing Cloud Email Specialist Certification preferred Notes: The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.

Compensation offered for this role is $60,100.00-$102,625.00 per year and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life — including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/

Learn more about life at Allstate. Connect with us on Twitter , Facebook , Instagram and LinkedIn or watch a video .

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click “ here ” for information regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please click “ here ” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the “EEO is the Law” poster click “ here ”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click “ here ”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee’s terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.