Sarah Lawrence College Hiring for Communications Manager at Bronxville, NY Full Time

Communications Manager

Job Description:

Sarah Lawrence College is seeking a Communications Manager to develop creative and engaging communications that connect current and prospective students, faculty, staff, alumni, and the community to the College. This person will manage and execute a social media strategy, set by the Director of Communications, that builds brand awareness, consideration, and drives traffic to the College’s website. The Manager will help identify and develop compelling stories, establish a strong institutional voice, and contribute to the building and reinforcement of the Sarah Lawrence brand. They should be a strong writer who delivers thumb-stopping content with the ability to create, curate, and distribute compelling organic content and paid campaigns across LinkedIn, Instagram, Twitter, Facebook, and TikTok. They will manage and grow the College’s social audiences, stay on top of trends, be a resource and subject matter expert for colleagues across campus who have a role in social media, and be a leader in determining how we can continue to build a dynamic online presence.The Communications Manager reports to the Director of Communications and is part of the College’s Marketing & Communications team. This is an hourly position with a hybrid schedule. Due to the nature of the work, this role’s in-office days and hours may vary from the department’s hybrid work schedule.

Essential Duties Summary:

Social Media (~65%)

• Manage day-to-day posting, editing, and optimization of content on multiple social media platforms
• Assemble and manage a student social media team
• Engage with follower base and improve engagement on all channels
• Monitor user engagement and suggest content optimization
• Use social media SEO tactics to boost organic traffic and rankingsManage the social media calendar
• Report on content performance, present social insights and best practices, and adjust strategy according to set KPIs
• Stay up-to-date with the latest social media trends, best practices, and technologies

Content Planning and Delivery (~35%)

• Collaborate with internal and external partners to identify, develop, and position stories
• Contribute to the creation of communications, web, and news content
• Manage the editorial calendar and content delivery
• Analyze and report on content performance
• Support Director of Communications in internal communications efforts
• Support content development and research content recommendations for organic SEO success

Required Qualifications:

Skills for Success:

• Strong writer who can adapt style and voice according to channel and audience
• Solid expertise in all things social media, from the nuances of each channel to current and emerging trends and ways to track and measure success; solid skills in social media management tools
• Comfort working with people at all levels of the College, including working closely with students
• Strong knowledge and understanding of current trends in digital media
• Superior time and project management skills

Preferred Qualifications:

Salary:

$50,000-$55,000

Position Type:

Full Time

Posting Number:

S00343P

Open Until Filled:

Yes