Real FiG Advertising + Marketing Hiring for Marketing Strategist Job at Denver, CO Full Time

About us

Real FiG Advertising + Marketing is a small business in Denver, CO. We are professional, customer-centric, fast-paced and our goal is to Real FiG Advertising and Marketing is an established, 14 year old, award-winning, full-service marketing agency, specializing in generating inbound leads for our clients using digital and traditional marketing avenues. We think that every business communications piece should look its best, but looks mean nothing without strategy and ROI. Helping clients better connect with their customers is what we do.

Our work environment includes:

• Modern office setting
• Food provided
• Work-from-home days
• Wellness programs
• Growth opportunities
• Regular social events
• Safe work environment

The Marketing Strategist integrates data and creativity, analyzes research and results, identifies key insights, and defines campaign strategy. A successful candidate has a track record of planning and implementing results-driven multi-channel campaigns (with an emphasis on, but not exclusively, digital), understands how to optimize each channel, and thrives on measuring results. We are looking for an ambitious and proactive individual who can lead strategic marketing initiatives and (digital) media management for agency accounts. You must be passionate about your career, and the quality of work. This is not an entry-level position.

Essential Duties and Responsibilities

• Research and evaluate growth opportunities, prioritize the most impactful strategies, and evaluate data to design successful digital campaigns.
• Be an end-to-end channel owner which includes expertise in tracking, audience creation, measurement, attribution, optimization, and automation across the agency roster of clients.
• Analysis, creation, execution, and optimization of paid digital-media campaigns (including, but not limited to, Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, etc).
• Manage google analytics, google tag manager, google search console, UTM tracking, and other analytics platforms.
• This role will collaborate closely with the Content Marketing Manager on digital/content marketing strategy, sales optimization, campaigns, partner marketing initiatives, design of email automation, landing pages, and analytics.
• This role will collaborate closely with the Art Director for graphics and design for print and digital campaigns.
• Keep up to date with the latest digital trends, marketing tools, and industry news leveraging them for campaigns.
• Develop new opportunities for revenue growth through digital channels.
• Actively participate in all team & department meetings to drive team success.

Qualifications:

• 4+ years of experience in managing and delivering successful digital media campaigns.
• Verifiable examples of digital marketing successes and wins.
• Have a strong understanding of social platforms including but not limited to Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
• At least 3 years of experience with social tools and analytics and digital media platforms (e.g. Facebook Ads, Google Ads, Video Ads, Display Networks, Microsoft Ads and other relevant paid media channels) and marketing automation platforms (e.g. Sharp Spring, ActiveCampaign, Hubspot, or similar).
• Ability to develop campaigns tailored to clients’ individual markets.
• Able to work under a tight deadline and be able to handle multiple projects at any given time.
• Excellent professional written and verbal communication skills.
• Strong verbal and written communication and presentation skills needed to meet with and report back to clients.
• Strong organizational skills and attention to detail.

Job Type: Full-time

Pay: $75,000.00 – $90,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Commission pay

COVID-19 considerations:
Employees are expected to have had the COVID-19 vaccination

Ability to commute/relocate:

• Denver, CO 80202: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 4 years (Required)

License/Certification:

• Google AdWords Certification (Required)

Work Location: One location