Premier Worldwide Marketing Hiring for Email & CRM Manager Job at Miami, FL Full Time

Email & CRM Manager

Premier Worldwide Marketing is an innovative, full-service sales and marketing agency specializing in the hospitality industry. Premier Worldwide Marketing provides turnkey sales and marketing solutions to a coveted portfolio of hotels and resorts ranging in size from 39 suites to 650+ rooms. Headquartered in Miami.

Essential Functions:

This role is responsible for managing the business’s day-to-day consumer relations protocols, their refinement, CRM segmentation, email program management and product recommendation programs and platforms. This candidate will also manage key vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as testing of all SMS, emails, among other multi-channel communications.

What we are looking for:

• Manage the development and execution of all email sends deploying to key markets such as US, Canada, LATAM and Mexico using Emarsys ESP.
• Own the global email calendar for all brands as well as our member programs
• Analyze and drive KPIs for critical email performance metrics such as deliverability, open and click-through rates, conversion/bounce rates, and database growth over time.
• Coordinate with project leads and designers on the creation of all email campaigns including email marketing strategies and email design.
• Implement testing and segmentation strategies into email marketing campaigns to drive and optimize open rates, click rates and increase leads.
• Develop & execute customer relationship management campaigns to increase customer loyalty
• Analyze customer behavior and provide optimization recommendations
• Run effective promotional activities to optimize sales growth and customer retention
• Identify new and more cost-efficient communication channels with customers
• Adopt new trends & strategies to expand the customer base including lead acquisition, upselling and cross-selling
• Monitor direct competitors and email industry best practices
• Perform other duties as assigned

Education and Experience:

• Bachelors degree in Marketing, IT, PR, Administration, Finance or any related field (preferred)
• 2+ years experience in Email, CRM Marketing or advertising
• Experience in corporate level Email and CRM programs (Emarsys experience preferred)
• Excellent communicational skills and organizational skills
• Attention to detail
• Comfortable in a fast-paced environment working for multiple brands

Please note this job description is not designed to cover or contain comprehensive listing of
activities, duties, or responsibilities that are required of the employee for this job. Duties,
responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Pay: $55,000.00 – $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Miami, FL 33145: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Emarsys: 1 year (Required)

Work Location: Hybrid remote in Miami, FL 33145