The Director, Marketing Strategist, will be responsible for strategic planning, implementation, and execution of marketing strategy, marketing mix, and operational plans for a specific brand(s). As a master of several marketing domains, this individual will closely partner with cross-functional and extended team members to translate product strategy into customer-centric concepts, deliver on key business objectives and priorities and establish brand positioning. This role will also be responsible for interfacing and maintaining effective relationships with Product team counterparts, as well as the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences.
Key Responsibilities:
• Lead development and coordinate execution of the marketing strategy, priorities, and activities across all segments or channels within a given vertical
• Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value
• Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics
• Partner with Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient (e.g., TV ad). Partner with Senior Marketing Strategy Lead on the management of brand lifecycle planning, long-range financial planning, and financial forecasting requirements.
• Support the development of the marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple collaborators that are core to brand success. Support alignment and coordination of field strategy with Customer Engagement.
• Implement or advise on execution of marketing strategies and tactics by channel / partner aligned with the marketing strategic imperatives and grounded in insights
• Leverage experience and expertise to build brand-specific end to end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behavior change and market performance
• Build an extensive internal and/or external network, to facilitate achievement of objectives in own part of organization, while share and incorporating knowledge on best practices to inform the integrated marketing strategy. Contribute to an impactful team culture that proactively and effectively interfaces between the pillars and key functions.
• Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget and select the agency (AoR) for marketing and partnering with Operations to maximize agency relationships(s)
• Collaborate with Global on critical initiatives and brand issues, aligning with Global, as appropriate, on global marketing strategies. Make efficient appropriate strategic and tactical decisions when established protocol is not conclusive.
Commitment to Diversity & Inclusion:
We are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please let us know the nature of your request, your contact information and the job requisition number in your message:
Role Requirements
What You’ll Bring to the Role:
Education: Bachelor’s Degree required; ideally additional advanced education (MBA or certificates) preferred in related field.
Essential Requirements:
• Minimum of 8 years of directly related business experience in commercial Marketing in a regulated industry
• 3+ years of experience in cross – functional areas such as Marketing, Sales, Market Access, and/or Patient services.
• Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Demonstrated experience in using data, insights, analytics, and behaviors into optimizing marketing performance and outcomes
• Understanding complex brands within a specialty distribution
• Understanding and ability to navigate regulatory, compliance and legal environment to launch new programs
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Track record of attracting and developing talent and building impactful teams
Desirable Requirements:
• Experience in Pharmaceutical, Healthcare or Consumer Packaged Goods. Rare disease/renal therapeutic experience highly preferred.
• Experience in all aspects of marketing across the product lifecycle (launch, mature, LOE)
Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
The pay range for this position at commencement of employment is expected to be between $201,600 and $302,400/year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company re-serves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
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