New Jersey Institute of Technology (NJIT) Looking for Director for Recruitment Marketing Full Time

Department:
GLobal- Marketing

Reports
To:
Associate Provost for Online Programs

Position Type:
Staff

Position
Summary:
Reporting to the Associate Provost for Online Programs with a dotted line to the Executive Director of University
Admissions, the Director for Recruitment Marketing is to align objectives and strategies that will drive marketing and communication
initiatives deployed across internal and external media platforms. Primary responsibilities include identification of strategy and goals,
content creation, and development and management of traditional and social media platforms to assure alignment with the Office of Strategic
Communications branding protocols for messaging, advertising, print, and digital materials. The successful candidate will work with
cross-functional teams to drive communication, brand recognition, public relations, enrollment goals and internal instructional design,
academic analytic and enrollment management teams. The successful candidate will have demonstrated fluency in launching, sustaining and
evaluating digital social media content generation, ad placement, testing and CRM-integration that yields tangible, actionable
data.

The Director will be principally responsible for the design, development, and execution of digital marketing campaigns and
supporting the university’s recruitment program offerings with emphasis on online, graduate, and certificate programs. The Director work
collaboratively with the Office of University Admissions for International Marketing initiatives inclusive of undergraduate and graduate
students. The Director will provide guidance for vetting prospective third-party vendor partnerships and related service agreements and also
use analytic software to optimize new programmatic marketing initiatives. Lastly, the Director will supervise and manage marketing team
members and evaluate their performance using criteria collaboratively developed with the Associate Provost for Online
Programs.

Essential Functions:

• Responsible for the development and implementation of a cohesive and
  differentiating marketing strategy from concept to creation to delivery.
• Successfully facilitate marketing, recruitment and
  retention vendor partnership and prepare evaluative reports on partnership effectiveness in these areas.
• Cultivates data-driven,
  high-impact, and results-oriented marketing practices in order to enroll an increasingly high-achieving and diverse student body.
• Advances and executes marketing tactics that serve to engage and enhance relationships with target audiences.
• Establishes
  metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals.
• Identifies and leverages market trends, proactively infusing the Online and Graduate Admissions’ marketing strategy with contemporary
  forms of communication and outreach.
• Leads, supervises, and develops a team of professionals, and oversees the Online and Graduate
  Marketing budgets and invoice processing.
• Compiles and presents online program marketing campaigns to unit-level senior
  leadership.
• Oversee targeted marketing strategies, and propose revised or new marketing approaches.
• Strategize, plan and
  create marketing plans for all Online and Certificate Programs based on NJIT’s enrollment goals and new opportunities.
• Manage the
  International Marketing campaigns for both undergraduate and graduate students. Including managing design, writing brochures, ads, and
  websites.
• Manage Chinese Marketing efforts–virtual tour, digital marketing campaigns, website.
• Plan, develop,
  coordinate and implement marketing strategies and tactics based on NJIT’s target markets, competitive positioning and industry trends.
• Develop and manage departmental marketing budgets.
• Implement and monitor Customer Relationship Management software (Slate) in
  relation to marketing efforts, including RFI forms and drip campaigns.
• Develop communication strategies consistent with marketing
  initiatives.
• Be the point of contact with recruiting/marketing agency partners and work in cooperation with Strategic
  Communications as well as with various functional teams to achieve results.
• Research competitive markets, demographics, major and
  new trends, prior results, and other data related to NJIT’s marketing and recruiting objectives by using publicly available databases and
  proprietary software.
• Establish benchmarks to evaluate marketing performance.
• For approved programs, and working closely
  with stakeholders in academic departments, implement, monitor, and evaluate the university’s digital marketing strategies for lead
  generation. Campaigns vary, but generally include the following strategies: a. Direct response marketing in traditional, digital, and social
  media modes; b. Development of engaging program web landing pages; c. Development of quality web content with keywords (e.g., faculty
  profiles, faculty and student success stories, blog posts, press releases, graphics, videos) that increase program presence in search
  results and build program brand through exposure, driving traffic to NJIT program websites; d. Search engine optimization and pay per click
  (PPC) strategies; e. Social media presence using both engaging social media posts and paid advertising.
• Assist in the design and
  implementation of social media and digital marketing strategies in support of university marketing plans.
• Using web analytics,
  report regularly on the success of digital marketing strategies and fine-tune strategies as appropriate.

Prerequisite
Qualifications:

• Bachelor’s degree in business, Marketing, or a related field plus 8 years of professional, relevant
  experience.
• Demonstrated knowledge on the processes of market research, proprietary market research-based systems and digital
  benchmarking in the context of higher education programs.
• Demonstrated experience with SEO-based tools.
• A minimum of
  five years significant experience conducting and evaluating market research and feasibility studies.
• Demonstrated knowledge on the
  approaches to successful digital marketing and the role human and technological customer relationship managements systems play in generating
  and converting leads.
• A minimum of five years significant experience actively participating in successful integrated marketing
  campaigns.
• Demonstrated knowledge of the technological approaches to market research and digital marketing and proficiency with
  multiple approaches.
• Proficiency with state of the practice tools for creating digital content (e.g. Adobe Creative Cloud
  suite).
• Strong oral and written communication skills strong analytical problem-solving skills.
• Experience executing
  social media marketing campaigns, search marketing campaigns, and other digital marketing platforms.
• Knowledge of information
  systems, data sets, and management reporting.
• Knowledge of CMS Systems (including Drupal) and demonstrated experience integrating
  CRM tools (SalesForce, Slate) and evaluating their performance.
• Knowledge of statistical analysis tools and fashioning data-based
  reports- Demonstrated experience supervising marketing-based personnel
• Knowledge of DEI-based marketing principles.
• Experience working with digital marketing vendors.
• At the university’s discretion, the education and experience prerequisites
  may be exempted where the candidate can demonstrate to the satisfaction of the university, an equivalent combination of education and
  experience specifically preparing the candidate for success in the position.

Preferred Qualifications:

• Master’s degree in business, marketing or related degree plus 5 years of highly relevant professional experience.
• Market
  research and digital marketing experience within higher education and demonstrated understanding of the challenges facing the higher
  education industry.
• Experience executing social media marketing campaigns (Facebook ads, Twitter, LinkedIn, Instagram).
• Knowledge of Google Analytics, information systems, data sets, and management reporting.
• Experience facilitating digital
  marketing and recruitment vendors partnerships.

Bargaining
Unit:
Non-Aligned

Range/Band:
10

FLSA:
Exempt
Full-Time

Workplace Type:
Hybrid/Commute position with no more than two days per week on campus.

EEO
Statement:
As an EEO employer, NJIT is committed to building a diverse and inclusive teaching, research, and working environment
and strongly encourages applications from individuals with disabilities, minorities, veterans, and women.

Diversity
Statement:
As a Minority Serving Institution with designations as an Asian American and Native American Pacific Islander Serving
Institution (AANAPSI) and Hispanic Serving Institution (HSI), NJIT is committed to embracing diversity, centering equity, and practicing
inclusion with the goal of sustaining a culture of belonging. NJIT celebrates the diversity of our university community and recognize the
cultural and personal contributions each member of the community brings to NJIT. We strive to cultivate a campus culture that promotes
inclusive excellence among our faculty, staff, students, and external partners. Sustaining and building upon our diverse community is
critical to NJITs continuing status as a premier research institution of higher education and a leading polytechnic
university.

To apply, visit https://njit.csod.com/ux/ats/careersite/1/home/requisition/6737?c=njit

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