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Manipal Education Americas, LLC Looking for Executive Director of Marketing Full Time
POSITION SUMMARY
The ideal candidate will be an experienced marketing professional with a passion for the
job and able to employ unique marketing techniques. The candidate should have experience as a skilled marketing strategist and the ability
to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues in order to
thrive against competitors. An individual in this role will have a record of accomplishment of successful leadership within a Marketing
department. This position is also responsible for assisting the Associate Vice President for Student Acquisition in developing and managing
the implementation and execution of an integrated marketing and recruitment plan in accordance with the mission, core values, and purpose of
the University. The Director of Marketing serves as the senior Director responsible for providing leadership and general management of the
Marketing department, which include but are not limited to: management of all employees within the department and responsible for the
performance management and hiring of employees within the department.
- Stay abreast of best practices in digital campaign strategy and execution
- Remain current on industry trends and
technology - Evaluate new technologies and applications to improve and optimize digital marketing campaign performance
- Lead
and direct creative staff in production of marketing collateral and campaign conceptualization - Ensure visual communication
standards are met - Review copy and design and provide feedback to creative team
- Build consensus among company leadership
and relevant stakeholders to drive forward marketing initiatives to completion - Oversee all project aspects including budgets,
timelines, materials production, copy, design, and execution - Set measurable benchmarks, analyze results and continually optimize
initiatives to improve performance - Undertake continuous analysis of competitive environment and consumer trends
- Maintains
marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. - Develop and
execute strategic marketing plans (short and long-range) leveraging all relevant touch points - Provides short- and long-term
market forecasts and reports by directing market research collection, analysis, and interpretation of market data. - Maintain
professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal
networks; participating in professional societies. - Develops and manages sales/marketing operating budgets.
- Plans and
oversees advertising and promotion activities including print, online, electronic media, and direct mail. - Develops and recommends
product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. - Achieves satisfactory
profit/loss ratio and market share in relation to preset standards and industry and economic trends. - Ensures effective control of
marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. - Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Monitors competitor products, sales and marketing activities.
- Establishes and maintains relationships with industry influencers
and key strategic partners. - Guides preparation of marketing activity reports and presents to executive management.
- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
- Directs
Marketing activities and sets performance goals accordingly.
- Product marketing and/or holistic marketing experience preferred.
- Worked in creative and analytical environments for 10+
years - Experience working in highly measured/performance environments with flexibility and speed.
- Prioritization, strategy,
and consumer experience. - Ability to lead cross-functionally and build deep relationships. Influence skills are critical as this
person needs to be a change agent across diverse groups without direct authority in some cases. - Excellent oral and written English
communication and leadership skills. - Thorough knowledge of web analytics, Google AdWords, Facebook Advertising, Twitter Advertising
& Remarketing, Instagram, LinkedIn, as well as strong understanding of design and copy best practices - Experience with CRM
platforms such as Pardot and Salesforce Marketing Cloud - Strong experience using Adobe Creative Cloud products (i.e. Photoshop,
InDesign, Illustrator, Typekit, After Effects) - Strong problem solving is a must
- Knowledge of basic front end web
development (HTML, CSS, JavaScript)
REASONABLE ACCOMMODATIONS STATEMENT
To accomplish this job
successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily.
Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
- Problem Solving – Ability to find a solution for or to deal
proactively with work-related problems. - Reliability – The trait of being dependable and trustworthy.
- Accountability – Ability to accept responsibility and account for his/her actions.
- Analytical Skills – Ability to use
thinking and reasoning to solve a problem. - Business Acumen – Ability to grasp and understand business concepts and
issues. - Communication, Oral – Ability to communicate effectively with others using the spoken word.
- Communication, Written – Ability to communicate in writing clearly and concisely.
- Detail Oriented – Ability to pay
attention to the minute details of a project or task. - Self-Motivated – Ability to be internally inspired to perform a task to
the best of one’s ability using his or her own drive or initiative. - Project Management – Ability to organize and direct
a project to completion. - Working Under Pressure – Ability to complete assigned tasks under stressful situations.
SKILLS & ABILITIES
Education:
Bachelor’s Degree in Related field, required.
Experience:
Minimum 10 years of progressively responsible administrative experience in higher education, or a Marketing and/or Advertising environment.
In addition, a minimum of 7 years required of prior supervisory experience.
Other Requirements: Candidates
for this position should possess substantial experience in higher education, specifically holding a leadership position in the Marketing
department as well as an earned Bachelor’s degree or higher. This position requires knowledge of current thinking and practices in
student recruitment and retention, decision-making experience in complex fast-paced organizations; demonstrated capacity to lead and
supervise a large and diverse portfolio of human and fiscal resources; a proven commitment and perseverance to manage change in a complex
educational institution.
Skills: Adobe Creative Suite, Basic Front End Web development (HTML, CSS, JavaScript), Google AdWords,
Google Analytics, Pardot, Salesforce, and Email Automation
Other Requirements: Client Relationships, Managing
Processes, Self-Motivated, Marketing Plan, Marketing Research, Statistical Analysis, Developing Budgets
WORK
ENVIRONMENT
Work is performed in a climate-controlled handicap accessible high rise building in New York, NY close to public
transportation and with a parking garage located under the building. MEA, LLC is part of the Manipal Education Group and is responsible for
providing management services to American University of Antigua, AUA. AUA is dedicated to breaking down the barriers that have prevented
underrepresented minorities from obtaining medical education and practicing medicine in the United States. www.auamed.org. MEA, LLC offers a unique
opportunity within for profit education and an environment that values learning and professional development.
MEA, LLC is an equal opportunity employer.
