GlaxoSmithKline Hiring for Consumer Marketing Lead, US Vaccines -Shingrix at Durham, NC  Full Time

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas.

The US Vaccines team is seeking a Consumer Marketing Lead for Shingrix. The successful candidate will have a proven record of US consumer marketing strategy development and execution, leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and experienced consumer marketer who can lead the way!

This role will be a leader within the marketing team for GSK’s shingles vaccine, reporting to the US Commercial Lead for Shingrix. This person will play a critical role in driving continued growth for the brand and growth in the immunization rate for shingles in the US.

You will be responsible to drive US consumer marketing strategy and execution, lead a team of cross-functional stakeholders, and maximize ambition. You will be accountable for communicating, aligning and delivering brand strategy and objectives for Shingrix.

Key Responsibilities:

• Develop short-term and long-term consumer marketing plans and budgets in line with brand marketing strategies and lead the execution of the plan.
• Develop actionable insights to help protect people from shingles and apply them to the strategic commercial objectives.
• Design, develop and execute SHINGRIX omni-channel consumer marketing strategy and tactics, including for Multicultural audiences, and Retail customers to achieve brand objectives.
• Design, develop, execute, and optimize SHINGRIX consumer marketing media strategy and tactics to maximize impact against consumer & campaign objectives.
• Measure campaigns, media, and KPIs. Partner with analytics teams to use data to optimize to maximize impact and efficiency of investments.
• Partner cross functionally with other brand team members, commercial insights, medical/legal, agency partners, global commercial, etc. on strategy development and execution
• Contribute to overall brand team marketing capabilities/competencies while leading a diverse group of consumer marketers.
• Lead agencies and teams to deliver brand team objectives.
• Collaborate with Global to develop campaigns and determine right fit / adaptation for US Market.
• Ability to financially track tactical performance and make appropriate data-driven decisions.
• Strategy development, particularly in complex and novel environments.

Why You?

Basic qualifications:

• BS/BA, minimum of 6 years marketing or other relevant pharmaceutical commercial experience.
• Minimum 4 years’ experience in direct to consumer/patient marketing leading across agencies.
• Previous experience leading multiple agencies who work collaboratively to deliver brand objectives.
• Previous Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets.
• Previous experience planning and executing a large media budget, including linear and non-linear TV, and all digital channels.
• Experience effectively collaborating and influencing in a highly matrixed environment both internal and external colleagues including those in a global commercial organization.

Preferred qualifications:

• MBA
• 8+ years marketing or other relevant commercial experience
• Vaccines experience preferred.
• Demonstrated people leadership experience; seeks to continuously improve self, others, the business and the organization.
• Demonstrated expertise with non-traditional/innovative consumer marketing tactics for pharmaceutical brands, including social and influencers.

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Why GSK?

Please visit to learn more about the comprehensive benefits program GSK offers US employees.

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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