Fordham University Looking for Senior Director/Marketing and Communications Full Time

Senior Director/Marketing and Communications

Gabelli School of Business, Lincoln
Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution
located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and
Schools. 

POSITION SUMMARY:

The Senior Director of Marketing and Communications, as a member of the
Dean’s senior leadership team, positions the Gabelli School of Business among the leading business schools through leading,
developing, and implementing strategic, integrated, multimedia marketing and communications efforts aligned with the School’s mission
and priorities, while increasing the visibility and reputation of the Gabelli School of Business internally and externally.

RESPONSIBILITIES:

• Provide both strategic and tactical direction for the School’s marketing
  efforts.
• Develop, implement, and evaluate a dynamic marketing and communication strategy to increase the visibility
  of the Gabelli School and enhance its image and position, inclusive of undergraduate programs, graduate student recruitment, executive
  education, center & institute initiatives, development and alumni relations, and internal messaging, as well as strengthen and expand
  relationships with external partners.
• Serve as steward of the School’s brand identity and initiatives, ensuring consistent
  messaging and quality.
• Recommend to Dean short- and long-term goals to ensure overall health and vitality to the School.
• Partner with the University’s Marketing and Communications team to ensure appropriate coverage for the school’s events and
  activities; ensure consistency of messaging.
• Lead the development and execution of a strategic and comprehensive
  marketing and communications plan for the Gabelli School of Business.
• Lead strategic communications, using all
  available methods, and oversee creation of marketing publications in print, email, and electronic media to serve stakeholders including
  students, alumni, faculty, prospective faculty, university leadership, alumni, and media.
• Develop an engaging communication
  strategy, advertising plan and new recruitment materials for the School’s graduate and executive programs.
• Create a
  purposeful approach to positively position the School for undergraduate and graduate program rankings, including a communication plan
  encompassing academic deans, alumni, industry leaders, and other influencers.
• Develop and oversee broad media relations strategy
  and messaging for local, national, and international media, fostering relationships with key journalists to promote the School and faculty.
  After Dean, serve as primary spokesperson, responding to media queries and sharing news with media. Actively solicit media interest and
  ensure appropriate response to media requests. Advise Dean and faculty on media opportunities; counsel on communications strategies,
  opportunities, and techniques.
• Oversee strategy and implementation of, as well as editorial direction and oversight for,
  GSB’s website, print / digital efforts (including Fordham Business Magazine), and social media.
• Provide GSB constituents with
  the marketing support they need to achieve their goals.
• Evaluate & manage market assessments and
  performance
• Initiate and manage market research initiatives; use data analytics to develop and maintain database and
  measurement tools to assess effectiveness of marketing activities.
• Evaluate and implement business customer retention marketing
  tactics and opportunities.
• Use latest research and trends to ensure marketing and communication reaches a variety of local,
  national & international constituents.
• Supervision & school leadership
• Recruit, hire,
  train, and manage all Gabelli School Marketing and Communication team members.
• Create and manage marketing and communication budget
  together with Gabelli School Finance and stakeholders.
• Oversee events that raise the School’s visibility, such as lectures
  and graduate commencement.
• Prepare the Dean’s talking points and speeches for internal and external audiences.
• Serve
  on various committees and councils.
• Manage relationships with external and internal suppliers and vendors.
• Perform other
  projects as assigned

QUALIFICATIONS:

• Bachelor’s degree required; Advanced degree
  preferred.
• 10-12 years’ experience in PR, communications, journalism, or related field, preferably at academic
  institution.
• Demonstrated experience working at top levels in marketing, communications, and/or media relations.
• Advanced
  oral, written, and interpersonal communication skills to articulate ideas and issues concisely and persuasively, using appropriate editorial
  style and English grammar.
• Knowledge of business and financial media.
• Ability to effectively establish and maintain
  working relationships within a diverse multicultural environment.
• Knowledge of various software & electronic applications;
  familiarity with data analytics.
• Abilities to think critically and creatively in analyzing complex situations and produce clear
  communications to address them; anticipate needs, identify and analyze a variety of issues, and identify problems, making recommendations
  and/or taking action to resolve them; prioritize multiple assignments and meet conflicting deadlines within a dynamic environment; provide
  strong attention to detail and technical accuracy; maintain strict confidentiality and discretion; and evaluate the quality and ROI of all
  external vendors selected to work with the marketing and communications team.
• Successful candidates should have a knowledge of and
  commitment to the goals of Jesuit Education.

FLSA CATEGORY: Exempt

START DATE:
ASAP

SEND LETTER AND RESUME TO: [email protected]

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University
of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and
schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field
Station in Armonk, N.Y., and the London Centre in the United Kingdom. 

Fordham University is committed to excellence
through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer
– Veterans/Disabled and other protected categories