About Huckleberry

Our goal at Huckleberry (https://huckleberrycare.com/) is to help every family thrive.

Huckleberry’s first product improves children’s sleep. By combining human experts with AI, the app + service understands each sleep situation, predicts what will happen, and provides a personalized, easy-to-follow program that results in better sleep.

The app has 4.9 stars out of 5, garnering rave reviews from parents who call it “life-changing” and their “#1 recommendation to parents.” We are expanding beyond sleep into additional big challenges for parents, to create the source that parents rely on as their children grow and develop. We’d love for you to come with us on that journey!

About the role

Huckleberry is looking for an Email Marketing Specialist on a 14-week contract starting on 9/6/2022.

The Email Marketing Specialist will help guide parents along their journey with us, so we can help them in their parenthood journey. In this role, you will be responsible for the execution and management of end-to-end campaigns across multiple channels, such as email and in-app.

Areas of responsibility

• Develop campaign briefs in line with the strategic objective and audience. Then execute marketing campaigns to drive engagement, conversion, retention, and increase lifetime value.
• Partner with cross-functional teams to ensure alignment and coordination. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
• Track campaign progress and ensure timeliness and accuracy of the campaign workflow.
• Identify and apply best practices to measure, analyze, test, and determine new opportunities that will improve the experience for users.
• Optimize performance through A/B testing.
• Creative production management.
• Manage the third-party CRM agency.

Requirements

• 2+ years of experience in email marketing
• Strong analytical, A/B testing, and reporting skills
• Strong organizational and project management skills
• Experience collaborating and briefing in external agencies
• Experience with a CRM / MMP platform
• Experience working with creative teams to create campaign assets

Preferred but not required

• Experience with Braze platform
• Experience with lifecycle/crm channels, like push notifications, in-app messages, SMS, etc.