DispatchTrack Hiring for Director of Marketing: Account Based Marketing (ABM) Job at Remote Full Time

DispatchTrack is the global leader of last mile logistics software, helping top brands around the globe power successful deliveries 180 million times a year. We are looking for a dynamic and innovative Account Based Marketing (ABM) Director to join our growing team. This is a newly created position, and will sit on the marketing leadership team. This is a US based, hybrid role.

The ABM Director is responsible for building out and leading the company-wide ABM strategy, as well as creating, executing, and measuring demand generation and account based marketing programs that drive sales of DispatchTrack solutions. This individual will drive the ABM thought leadership and will constantly innovate on how we can expand and improve our ABM strategic services. This ultimately will lead to strong net new logo acquisitions as well as customer retention and growth.

This role will require exceptional creativity, the ability to innovate and scale, top notch networking and collaboration skills, and a “hands-on” approach to accomplish the work. The right candidate will be able to seamlessly operate across all altitudes – from strategy to execution, and communicate effectively with all levels of internal and external stakeholders.

Primary Responsibilities:

• Establish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboards
• Utilize ABM metrics to ensure business impact is measured by new pipeline, bookings, contact database growth, and account and contact engagement
• Establish relationships with Global Account Executives and educate them on the role of marketing within strategic accounts
• Identify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accounts
• Develop account-focused playbooks to support building pipelines and accelerating bookings through digital/social and traditional marketing activities
• Collaborate with Executive Leadership, Enterprise Sales Leadership, Product Marketing, PR & Comms to tailor content based on account strategy
• Provide Global Account Executives with data and insights on key accounts
• Oversee and track execution of marketing programs, including measurement and reporting performance against KPIs and goals

Qualifications:

• Bachelor’s degree or equivalent (Masters degree or equivalent preferred)
• 10+ years of marketing experience (e.g., field marketing, demand generation, etc.), including 3+ years experience leading and driving ABM programs at a B2B enterprise software company
• Deep knowledge and experience in building and executing account based marketing plans utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
• Working knowledge and experience with ABM software (6Sense or DemandBase preferred)
• Excellent interpersonal and persuasive skills to collaborate across all levels of internal and external stakeholders
• Proven track record of successfully driving growth through innovative ABM strategy

Job Type: Full-time

Pay: $120,000.00 – $180,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• ABM: 3 years (Preferred)
• ABM Software: 2 years (Preferred)
• Marketing for Software company: 7 years (Preferred)

Work Location: Remote