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Sales & Marketing
CU Student Choice Partners LLC Looking for Marketing Engagement Coordinator Full Time
Quick Apply Full-time 10 hours ago Full Job Description
Job Description:
The Marketing Engagement Coordinator assists with the development and delivery of consumer marketing strategies that will help our credit union partners effectively drive private student loan volume.
This position will work closely with our marketing and client support teams to create marketing resources and identify credit union lending opportunities.
Most importantly, the Marketing Engagement Coordinator will then work directly with credit unions to implement appropriate strategies that yield desired performance and growth goals.
This position is also responsible for analyzing ongoing loan activity to monitor results and identify trends.
Primary
Responsibilities:
Marketing Services (60%) In collaboration with the Student Choice marketing team, develop and continually enhance comprehensive Marketing Services program, whereby Student Choice implements marketing strategies on behalf of, and in conjunction with, credit unions Consult with credit unions on a one-on-one basis to identify opportunities for collaboration Evaluate marketing channels, targets, and segments that align with client goals.
Channels include:
E-mail Web – Ads/Content/Social Affiliate marketing Staff resource / Point of sale Maintain strategic marketing calendar In collaboration with CMO and client support team, develop customized credit union marketing plans/budgets and assist in tactical execution for, and with, credit unions Develop and maintain relationships with strategic credit unions via frequent calls, e-mail, and effective project management Consistently monitor results and produce intuitive reports that showcase marketing impact Utilize project management tools to track client activity and heighten visibility of our efforts to other team members Marketing Metrics (20%) Consistently monitor results and produce intuitive reports that showcase marketing impact Make recommendations based on performance Continually improve tracking and reporting capabilities via websites and with key vendors Provide monthly department updates and quarterly campaign summary reporting Develop and manage loan pipeline reporting in conjunction with key internal stakeholders Marketing Fulfillment (10%) Manage development and coordination of marketing support deliverables such as digital and print campaigns and collateral Manage content, approval, and continued improvement of marketing delivery channels such as the Marketing section of the Client Portal Marketing Research (10%) Regularly review and analyze marketing activities of partner credit unions and competitors to identify loan growth opportunities and create appropriate strategies Monitor portfolio trends and application volume via data warehouse and other performance data to identify and act upon internal and external trends Evaluate market research and tools to use in forecasting and making efficient marketing decisions Position Requirements Bachelor’s Degree in a marketing-related field and 2
years professional experience Student Lending and/or Credit Union experience preferred Demonstrate a keen understanding of the student lending and credit union industries Excellent analytical, research, and communication skills Self-motivator with the ability to work autonomously and manage multiple tasks efficiently Strong relationship skills to build collaborative partnerships Proficiency in Office Suite (Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite Proficient in using CRM, project management, and ticketing software Contributes to team through effort, positive attitude, and willingness to go beyond requirements Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
Job Description:
The Marketing Engagement Coordinator assists with the development and delivery of consumer marketing strategies that will help our credit union partners effectively drive private student loan volume.
This position will work closely with our marketing and client support teams to create marketing resources and identify credit union lending opportunities.
Most importantly, the Marketing Engagement Coordinator will then work directly with credit unions to implement appropriate strategies that yield desired performance and growth goals.
This position is also responsible for analyzing ongoing loan activity to monitor results and identify trends.
Primary
Responsibilities:
Marketing Services (60%) In collaboration with the Student Choice marketing team, develop and continually enhance comprehensive Marketing Services program, whereby Student Choice implements marketing strategies on behalf of, and in conjunction with, credit unions Consult with credit unions on a one-on-one basis to identify opportunities for collaboration Evaluate marketing channels, targets, and segments that align with client goals.
Channels include:
E-mail Web – Ads/Content/Social Affiliate marketing Staff resource / Point of sale Maintain strategic marketing calendar In collaboration with CMO and client support team, develop customized credit union marketing plans/budgets and assist in tactical execution for, and with, credit unions Develop and maintain relationships with strategic credit unions via frequent calls, e-mail, and effective project management Consistently monitor results and produce intuitive reports that showcase marketing impact Utilize project management tools to track client activity and heighten visibility of our efforts to other team members Marketing Metrics (20%) Consistently monitor results and produce intuitive reports that showcase marketing impact Make recommendations based on performance Continually improve tracking and reporting capabilities via websites and with key vendors Provide monthly department updates and quarterly campaign summary reporting Develop and manage loan pipeline reporting in conjunction with key internal stakeholders Marketing Fulfillment (10%) Manage development and coordination of marketing support deliverables such as digital and print campaigns and collateral Manage content, approval, and continued improvement of marketing delivery channels such as the Marketing section of the Client Portal Marketing Research (10%) Regularly review and analyze marketing activities of partner credit unions and competitors to identify loan growth opportunities and create appropriate strategies Monitor portfolio trends and application volume via data warehouse and other performance data to identify and act upon internal and external trends Evaluate market research and tools to use in forecasting and making efficient marketing decisions Position Requirements Bachelor’s Degree in a marketing-related field and 2
years professional experience Student Lending and/or Credit Union experience preferred Demonstrate a keen understanding of the student lending and credit union industries Excellent analytical, research, and communication skills Self-motivator with the ability to work autonomously and manage multiple tasks efficiently Strong relationship skills to build collaborative partnerships Proficiency in Office Suite (Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite Proficient in using CRM, project management, and ticketing software Contributes to team through effort, positive attitude, and willingness to go beyond requirements Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
