Crayola Hiring for Visual & Video Content Producer at Easton, PA  Full Time

Visual and Video Content Producer, Full Time, Easton PA

GENERAL SUMMARY:

The Visual and Video Content Producer is responsible for planning, creating, testing, and managing the publishing of effective & consumer-relevant digital-first brand visual content (product images, video assets, and photography) across key digital (eCommerce/Crayola.com) and social platforms.

In this high-impact role within the Crayola internal Content Team, the Visual and Video Content Producer will serve as a collaborative partner working with the Crayola Digital Marketing Team, eCommerce Teams, and Product Marketing Team, as well as with external agencies and partners (photographers, video production partners, and freelance crafters/makers) to deliver a seamless consumer experience at the digital shelf. Visual and video assets developed by, and with direction from, the Brand Content Manager must educate the consumer, via ease of comprehension, as well as provide inspiration behind key supported initiatives (product; programs).

PRINCIPAL DUTIES & RESPONSIBILITIES:

Visual Content Creation & Project Management:

• Lead development, production, and publishing of key Crayola digital visual & video assets inclusive of eCommerce product detail page visual content and creative inspiration, and scale as social, international, or internal creative assets where applicable.
• Lead creative brief development for external creative partners including establishment of content style guide templates and shot lists for eCommerce product detail page visuals in partnership with Visual Content Producer, Social Media Strategist, and Digital Marketing Team.
• Drive high-quality, high-velocity content production for owned assets and digital shelf, adapting and augmenting hero assets and creative to be fit for respective platform and consistent with established brand voice, tone, and creative guidelines.
• Partner with Visual Content Producer in the development, management, and maintenance of overarching visual content editorial calendar and disseminate to key partners.
• Partner with internal cross-functional partners to execute projects through established workflows and pipelines(Crayola Create It Yourself) from pre-production to onsite publishing to ensure timely asset creation and utilization and maintain updated editorial calendar for Crayola Web Content team.
• Support Brand Content Manager to enhance the Crayola video and digital presence on existing organic/paid social platforms and content placements through differentiated video content.
• Assist in video production planning, video content editing, video curation, and video publishing to internal and external placements, e.g. Crayola-owned portals (DAM, CRM) and platforms/channels (Social) as well as assist web content Teams with placement optimization.
• Work with photographers & video production partners (internal creative or external agency) to capture creative outputs for scale across eCommerce, digital, and social content platforms.
• Work with Visual Content Producer to maintain visual style guide and best practices for product detail page visuals.
• Keep apprised of key eCommerce customer PDP visual and video style guides and best practices (Amazon; ; ; )

Collaboration with Internal and External Partners:

• Build positive relationships with internal partners and creative agencies of record to drive digital-first approach to develop and produce outstanding brand assets.
• Collaborate closely with internal clients (Crayola Web Content and Digital Marketing Teams; Creative Packaging; Global Marketing) and stakeholders (Sales/Customers) to help facilitate the creation of effective and engaging visual & video content.
• Partner with Crayola Digital Marketing and Content Teams to review visual content support inclusive of asset reviews and creative briefs.
• Collaborate with Crayola Digital Marketing copywriters to ensure consistency of messaging is maintained from words to visuals & video for optimum SEO and conversion.
• Ensure all visual asset development can be easily adapted for global market scale.
• Assist eCommerce Sales partners by publishing recommended visual assets directly to Crayola DAM (Acquia). Provide thought leadership on asset hierarchy to ensure optimum placement and image order.

Visual Content Center of Excellence:

• Serve as in-house visual & video content “expert,” constantly keeping apprised of new formats, techniques, and best practices. Including but not limited to: content styling and layout, equipment, asset types, techniques e.g. CGI & animated imagery
• Take a comprehensive and strategic approach to storytelling, ensuring content and narrative/editorial approach is synchronized for a coordinated, engaging experience that leads to conversion.
• In partnership with eCommerce Digital Sales Analysts, evaluate/audit visual & video content performance to ensure on-going test and learn optimization of visual assets is as part of continuous improvement initiative. Utilize data to adjust, re-package, or eliminate content to deliver aligned success metrics.
• Observe and integrate visual digital content best practices, partnering with Social Content Producer, Visual Content Producer, and Digital Marketing Team, to identify emerging trends within the following spaces (PDP Visual Optimization; DIY; Digital; Pop Culture; Global)
• Ensure utilization and deployment of SEO keyword best practices are enveloped and/or are consistent within visual content meta data across all digital outlets to yield greatest effective reach

JOB SPECIFICATIONS:

• Minimum Bachelor’s Degree in Graphic Design, Video Production, or related field
• Minimum 5 years of experience in the creative arenas of: video production, graphic design, instructional design, or creative asset development role, e.g. in-house brand team or creative agency
• Proficiency of visual content programs (Photoshop, Illustrator, InDesign), Photography Principles (art direction and styling), and social publishing platforms (Facebook, Instagram, YouTube)
• Effective use of MS Office tools (PowerPoint, Excel)
• Effective use of video content programs, specifically Adobe Premiere and Adobe After Effects, Final Cut Pro (or similar video production software)
• Experience in a post-production editorial environment with knowledge of industry standard workflows and project management best practices
• Expertise in consumer communications (parent or kid marketing focus preferred) and familiarity in developing visual content for eCommerce sites a plus
• Experience in Salsify or other PIM solutions a plus
• Ability to synthesize key product features into effectively inspiring visual assets
• A strong visual storyteller with a keen editor’s eye
• Creative individual who has a passion for design, crafting, apparel, pop culture, or related fields with an eye for immerging trends
• Demonstrated ability to work collaboratively and to solve problems creatively, with limited time and resources

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, walk, talk, use hands and fingers to operate, handle, or feel objects, tools, or controls and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Travel- Position will entail working with remote partners and leading off site photoshoots; Estimated travel during peak content production cycles could be upwards of 20-25% of time

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives – Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.