Clayton State University Hiring for Digital Marketing Coordinator at Clayton State University Full Time

Job Title: Digital Marketing Coordinator
Location: Clayton State University
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 262626
About Us

Located 15 miles southeast of downtown Atlanta, Clayton State University offers employees a diverse environment which fosters both professional and personal development. The university is committed to cultivating an environment of engaged, experienced-based learning, enriched by active community service. Clayton State offers multiple Bachelor and Master Degree programs which currently enrolls over 6,900 students in challenging campus and on-line courses.

The campus is situated just 20 minutes from downtown Atlanta on 214 beautiful acres, making access to the metropolitan area a breeze. We’ve been named a Top Workplace in Atlanta by the Atlanta-Journal Constitution for six consecutive years. And we also were named one of 79 higher education institutions across the nation in The Chronicle of Higher Education’s list of 2017 Great Colleges to Work For.

Job Summary

Responsible for creating and executing creative branding, digital, and social media strategy for Spivey Hall. Produces creative content to drive and enhance revenue through patron and community engagement, brand awareness and advertising strategy. Responsible for managing a shared promotional content calendar, updating community event calendars, and local paid web advertising. Oversees Google Analytics and Google Ads Grant and collaborates with website manager to adjust content based on data results. Leads and develops an email marketing strategy, including tracking the patron journey for automated retargeting. Assist with graphic and video content creation to build brand awareness and positive messaging to prospective patrons and donors. Collaborates with Marketing Manager, Ticket Office, Development, and other constituents.

Responsibilities

• Branding, digital marketing, social media strategy. – 40
  Responsible for creating and executing creative branding, digital, and social media strategy for Spivey Hall. Produces creative content to drive and enhance revenue through patron and community engagement, brand awareness and advertising strategy. Research digital advertising, media and technology trends that present creative opportunities to drive innovation and revenue through ticket sales. Coordinate social accounts to ensure consistency with messaging and brand standards. Compile statistical reports including data on engagements, conversions, and competitors. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revisiting social campaigns and email marketing. Monitor effective benchmarks and industry best practices. Analyze, review, and report on effectiveness of campaigns to maximize results.
• Manage Google analytics, Google ads, and website data. – 10
  Oversees Google Analytics and Google Ads Grant and collaborates with website manager to adjust content based on data results.
• Lead email marketing strategy. – 10
  Leads and develops an email marketing strategy, including tracking the patron journey for automated retargeting. Creates newsletters and targeted emails to patrons and donors.
• Produce graphic and video content. – 10
  Assist with graphic and video content creation to build brand awareness and positive messaging to prospective patrons and donors. Designs and manages the brand building and marketing efforts of Spivey Hall through digital and social media content, program books, brochures, marketing materials, and external collateralCollaborates with Marketing Manager, Ticket Office, Development, and other constituents.
• Assist with project management software updates. – 10
  Works in Project Management application to track and update event Marketing Strategies and concert operations.
• Provide general support for the Marketing Manager. – 10
  Provide support for the Marketing Manager to include website updates, project management, reporting, and other duties as assigned.
• Manage digital content and event calendars. – 10
  Responsible for managing a shared promotional content calendar, updating community event calendars, and local paid web advertising. 2. Oversees the development and implementation of strategic content calendar. Develop a content, promotion, engagement, and conversion strategy, in partnership with the education/marketing/development team.

Required Qualifications

• Bachelor’s from an accredited institution of higher education in graphic design, communications, marketing or related field
• One (1) year of related work or experience in communications or marketing
• Advanced knowledge of and experience with creative software including Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, and Adobe After Effects
• Demonstrated knowledge of social media trends and analytics
• Demonstrated ability to create digital and social media campaigns focused on driving patron attendance and revenue generation
• Bachelor¿s degree in Marketing, Communications, or related field
• Minimum one year of experience. Some arts marketing experience preferred
• In-depth knowledge of social media platforms and knowledge of social media dashboards
• Experience sourcing and managing content development and publishing
• The ability to be on both the creative and analytical sides of marketing
• Excellent writing, proofing, and organizational skills
• The ability to design and edit video for social media, website content, and Youtube channel
• Wordpress and HTML experience

Preferred Qualifications

• Team player with the ability to the lead and guide when necessary
• Advanced technical understanding including the ability to quickly learn new platforms
• Salesforce experience a plus
• Maintain working knowledge of SEO principles, keywords, and hashtags
• Outgoing, energetic, and comfortable interacting with students, faculty/staff, and other community members
• Trello or other project management software experience
• Dedication to the Spivey Hall mission
• Two (2) years of related work or experience in communications or marketing

Knowledge, Skills, & Abilities

• Demonstrated effectiveness in use of social media and CRM/database applications to foster public awareness of and engagements in public programs and events.
• Ability to work productively and cooperatively as a team member in responding to changing needs and priorities.
• General knowledge and experience with Adobe Creative Suite.
• Knowledge of various music genres and artists a plus.
• Superior customer service skills ‘ in person, email, online interactions, and on the telephone.
• Excellent verbal and written communication skills, including accurate proofreading and editing skills.

Conditions of Employment

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Clayton State University, as determined by Clayton State University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Clayton State University is an equal employment, equal access, and equal educational opportunity and affirmative action institution. It is the policy of the University to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnical origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, AREA, ADA, E.O. 11246, and Rev. Proc. 75-50). Clayton State University is an Affirmative Action/Equal Opportunity Institution. For questions or more detailed information regarding this policy please contact the Clayton State University Office of Human Resources at (678) 466-4230. Individuals requiring disability related accommodations for participation in any event or to obtain print materials in an alternative format, please contact the Disability Resource Center at: (678) 466-5445.