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Sales & Marketing
Carecom Looking for Director, Brand Marketing (Hybrid: NYC) Full Time
4.
2 Quick Apply 1 hour ago Full Job Description About Us Care.
com is a consumer tech company with heart.
We’re on a mission to solve a human challenge we all face:
finding great care for the ones we love.
We’re moms and dads and pet parents.
We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand.
Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause.
Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways.
If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.
com is the place for you.
Position Overview:
The Brand Marketing team is in search of an experienced and highly creative Brand Marketing Director who will serve as the Chief Storyteller.
He/She will be responsible for creating and evangelizing our story across all owned and earned channels while partnering with cross-functional teams which includes the Integrated Marketing and Channel Marketing teams around integrated marketing programs.
The ideal candidate is a strong creative leader and a data-driven marketer, equally comfortable leveraging insights to drive decision-making as they are delivering creative feedback.
The Brand Marketing Director will play an instrumental role in shaping, evolving, and elevating Care to a fully integrated, purpose-led brand with a strong personality and identity.
What You’ll Do:
Develop, oversee, and evangelize Care’s brand strategy which includes evolving its personality and identity across all earned and owned touchpoints Tell Care’s story to a broadening audience to drive awareness of the various caregiving services including Childcare, Senior Care, Housekeeping, Pet Care, and Tutoring Partner with the Integrated Marketing team to build quarterly and annual campaign calendars focused on brand moments (includes integrated seasonal moments and product launches) that include holistic strategies around messaging direction, creative concepts across channels, and KPIs Shape and direct effective brand campaigns and programs (including creative) that drives brand awareness and lead generation Develop and lead content and creative direction to execute multi-channel campaigns in various formats (video, gif, animation, static/display, etc.
) You will also work closely with Integrated Marketing, Demand Generation (paid media, CRM, etc), and Product Marketing teams to drive measurable business outcomes to create synergy across brand and product positioning Work closely with demand generation to ensure the brand narrative is being enacted consistently and delivering valuable ROI Partner with integrated marketers and channel marketers to build cohesive performance reporting, defining and delivering performance metrics (KPIs) with an emphasis on testing and learning, and attribution methods to connect brand initiatives to business objectives Partner with the Analytics and Insights team to accurately measure our brand performance including aided and unaided awareness Be a steward of the brand internally and externally, advocating for/look after design consistency and cohesion, ensuring all channels and departments are working towards the same brand vision Act as editor-in-chief championing stylistic standards, including voice and tone guidelines Oversee the evolution of Care’s visual identity and how we visually represent our brand everywhere Collaborate with cross-functional teams (HR, PR/Comms, etc) to build our talent brand Alongside agency partners, lead brand media creative direction (includes commercials across linear and non-linear TV), as well as manage brand budgets Who You Are:
6
years of experience in brand marketing, design, performance marketing, corporate communications, and content marketing preferably at a high-growth consumer technology company Experience owning brand strategy, content marketing for brand/demand campaigns, and creative direction Demonstrated ability and passion for storytelling across all mediums, including website, landing pages, event presentation decks, digital and physical advertisements, social media assets, and TV creative Experience developing an awesome corporate narrative that drove affinity and revenue, and an understanding of how to build a brand from the ground up For a list of our Perks
Benefits, click here! Care.
com supports diverse families and communities and seeks employees who are just as diverse.
As an equal opportunity employer, Care.
com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds.
Care.
com is committed to providing reasonable accommodations for qualified individuals with disabilities.
If you need assistance or accommodation, please reach out to talent@care.
com.
Company Overview:
Available in more than 20 countries, Care.
com is the world’s leading platform for finding and managing high-quality family care.
Care.
com is designed to meet the evolving needs of today’s families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits.
Since 2007, families have relied on Care.
com’s industry-leading products–from child and elder care to pet care and home care.
Care.
com is an IAC company (NASDAQ:
IAC).
Salary Range:
$130,000 – $198,000 plus 15% Bonus.
The base salary range above represents the anticipated low and high end of the salary range for this position.
Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
The range listed is just one component of IAC’s total compensation package for employees.
Other rewards may include annual bonuses and short- and long-term incentives.
In addition, IAC provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
2 Quick Apply 1 hour ago Full Job Description About Us Care.
com is a consumer tech company with heart.
We’re on a mission to solve a human challenge we all face:
finding great care for the ones we love.
We’re moms and dads and pet parents.
We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand.
Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause.
Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways.
If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.
com is the place for you.
Position Overview:
The Brand Marketing team is in search of an experienced and highly creative Brand Marketing Director who will serve as the Chief Storyteller.
He/She will be responsible for creating and evangelizing our story across all owned and earned channels while partnering with cross-functional teams which includes the Integrated Marketing and Channel Marketing teams around integrated marketing programs.
The ideal candidate is a strong creative leader and a data-driven marketer, equally comfortable leveraging insights to drive decision-making as they are delivering creative feedback.
The Brand Marketing Director will play an instrumental role in shaping, evolving, and elevating Care to a fully integrated, purpose-led brand with a strong personality and identity.
What You’ll Do:
Develop, oversee, and evangelize Care’s brand strategy which includes evolving its personality and identity across all earned and owned touchpoints Tell Care’s story to a broadening audience to drive awareness of the various caregiving services including Childcare, Senior Care, Housekeeping, Pet Care, and Tutoring Partner with the Integrated Marketing team to build quarterly and annual campaign calendars focused on brand moments (includes integrated seasonal moments and product launches) that include holistic strategies around messaging direction, creative concepts across channels, and KPIs Shape and direct effective brand campaigns and programs (including creative) that drives brand awareness and lead generation Develop and lead content and creative direction to execute multi-channel campaigns in various formats (video, gif, animation, static/display, etc.
) You will also work closely with Integrated Marketing, Demand Generation (paid media, CRM, etc), and Product Marketing teams to drive measurable business outcomes to create synergy across brand and product positioning Work closely with demand generation to ensure the brand narrative is being enacted consistently and delivering valuable ROI Partner with integrated marketers and channel marketers to build cohesive performance reporting, defining and delivering performance metrics (KPIs) with an emphasis on testing and learning, and attribution methods to connect brand initiatives to business objectives Partner with the Analytics and Insights team to accurately measure our brand performance including aided and unaided awareness Be a steward of the brand internally and externally, advocating for/look after design consistency and cohesion, ensuring all channels and departments are working towards the same brand vision Act as editor-in-chief championing stylistic standards, including voice and tone guidelines Oversee the evolution of Care’s visual identity and how we visually represent our brand everywhere Collaborate with cross-functional teams (HR, PR/Comms, etc) to build our talent brand Alongside agency partners, lead brand media creative direction (includes commercials across linear and non-linear TV), as well as manage brand budgets Who You Are:
6
years of experience in brand marketing, design, performance marketing, corporate communications, and content marketing preferably at a high-growth consumer technology company Experience owning brand strategy, content marketing for brand/demand campaigns, and creative direction Demonstrated ability and passion for storytelling across all mediums, including website, landing pages, event presentation decks, digital and physical advertisements, social media assets, and TV creative Experience developing an awesome corporate narrative that drove affinity and revenue, and an understanding of how to build a brand from the ground up For a list of our Perks
Benefits, click here! Care.
com supports diverse families and communities and seeks employees who are just as diverse.
As an equal opportunity employer, Care.
com recognizes the power of a diverse and inclusive workforce and encourages applications from individuals with varied experiences, perspectives, and backgrounds.
Care.
com is committed to providing reasonable accommodations for qualified individuals with disabilities.
If you need assistance or accommodation, please reach out to talent@care.
com.
Company Overview:
Available in more than 20 countries, Care.
com is the world’s leading platform for finding and managing high-quality family care.
Care.
com is designed to meet the evolving needs of today’s families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits.
Since 2007, families have relied on Care.
com’s industry-leading products–from child and elder care to pet care and home care.
Care.
com is an IAC company (NASDAQ:
IAC).
Salary Range:
$130,000 – $198,000 plus 15% Bonus.
The base salary range above represents the anticipated low and high end of the salary range for this position.
Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
The range listed is just one component of IAC’s total compensation package for employees.
Other rewards may include annual bonuses and short- and long-term incentives.
In addition, IAC provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
