The Digital Marketing & Engagement Specialist, Bertarelli Institute for Family Entrepreneurship (BIFE) is a key member of the BIFE
team, contributing to the development of the Institute’s strategy, thought leadership, and evolution of its mission. Specifically
responsible for building brand awareness managing social media management; facilitating targeted email campaigns including website
management to ensure optimal presence to internal and external stakeholders; working closely with BIFE team members to facilitate program
and marquee event execution, the Institute’s daily operations and logistics, and the development of marketing and communication for
our innovative programming/experiences for student and alumni family entrepreneurs; acting as a key producer/manager of innovative thought
leadership content including articles, videos, and case studies; and collaborating with Babson faculty and BIFE leadership to develop and
place thought leadership content.BIFE’s high-visibility, high impact programs differentiate Babson and the Institute, contributing to
our growing leadership in family entrepreneurship education.
WHAT YOU WILL DO
Marketing & Communications
YOUR TEAM WILL
Student Interns (1-3)
WHAT EDUCATION AND SKILLS YOU WILL NEED
A minimum of 5-7
years experience in marketing, communications, and program management, with editorial and social media experience, ideally in a higher
Demonstrated skill in marketing design and execution
Excellent writing and editing skills
passion for an entrepreneurial environment.
Must have outstanding organization, communication, & project management skills,
with the ability to prioritize multiple tasks and manage their time efficiently.
Must have a strong understanding of online marketing
initiatives and how to measure effectiveness of social media, branding, local advertising, grass roots marketing, and promotions. Must have
knowledge of principles of SEO.
An in-depth knowledge and understanding of social media platforms and their respective participants
(LinkedIn, Facebook, Twitter, Instagram, etc.), and how they can be deployed in different scenarios.
Proficiency in Microsoft Office
programs (including Word, PowerPoint, Excel, Outlook) and digital marketing software such as Canva and Adobe, Constant Contact (or other
similar tools) and website development. Must have overall strong technical skills and ability to quickly learn and apply new
Demonstrated effectiveness in working with diverse stakeholders, including students, faculty, staff, family business
leaders and other constituents.
Strong analytical skills, with an ability to manage and communicate metric data with an eye toward
A team player with exceptional collaboration and interpersonal skills, and the ability to establish credibility and
confidence with stakeholders at all levels.
Creative problem-solving and innovation skills as well as strong customer service
Ability to work independently
Ability to envision and propose new methods to perform tasks that support ET&A; take
thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results
anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in
Ability to present a positive and professional demeanor at all times
HOW AND WHERE YOU WILL WORK
Occasional nights and weekends may be required.
ADDITIONAL SKILLS YOU MAY HAVE