ABB Inc Hiring for Commercial Marketing Manager – OEM at Wauwatosa, WI  Full Time

In this role, you will define, plan and ensure implementation of marketing strategies for Motion Drive Products in Wauwatosa Wisconsin, meeting business targets and aligning with global marketing strategy. You will be managing multiple projects in alignment with sales and marketing goals to increase United States OEM (Original Equipment Manufacturers) customer awareness, interest, and sales in the ABB Drive Products Division suite of products, services, and solutions.
The Commercial Marketing Manager will actively influence, coordinate, and manage the outcome of assigned commercial activities necessary to promote Drive, PLC(Programmable Logic Controllers), and HMI(Human Machine Interface) products and solutions. Such activities include outcome based storytelling, communications for major programs, initiatives, content development, and amplification, and reporting from those activities.
You will be responsible for the generation of innovative marketing programs that build customer interest by driving traffic and content consumption of our products and solutions for the OEM market. Helps plan and implement activities and campaigns through a wide variety of channels including, but not limited to, social media, print and digital advertising, email/marketing automation, SEO (Search Engine Optimization)/ PPC(Production Planning and Control), trade shows, sales literature, web and multimedia for assigned topics. Supervise and coordinate work done by outside vendors for assigned projects. Assist with the development of commercial strategies. Provide consistent metrics for assigned programs.

This position reports to

Director, Marketing & Communications

Your responsibilities

• Functional: Written communication and development of communications in a fast paced environment and support commercial programs for OEM Drive, PLC, and HMI products and solutions. Direct marketing communications projects related to supporting the businesses or cross business initiatives, establish agreed upon goals and approach with Director, Marketing & Communications, VP of OEM Sales, and Product Marketing for each project, work with and control the work done by outside vendors, measure and report results
• Professional and Technical Excellence: Produce and maintain written content in collaboration with subject matter experts, aligned to personas and optimized for assigned program objectives incorporating the following publicity, advertising, direct mail, collateral, sales promotion, social media, web, and media communications, etc. This plan folds into the commercial plan, which feeds demand generation, reputation and product launch programs, channel and distributor marketing, and other Marketing programs. Familiar with content slicing and optimization for marketing channels (i.e., web copy vs. whitepapers) through digital marketing tactics
• Leadership: Influence and energize others to help reach business goals and objectives. Identify new content opportunities based on incoming data and develop proposals to use innovative tactics, work to obtain business approval. Ensure that content and programs are delivered on time and within constraints as defined by the commercial plan and budget. Collect and report metrics for assigned programs
• Interpersonal: Inspiring trust by adhere to established departmental and company processes and procedures. Work within and lead teams with honesty, integrity, and fairness and promote open communication. Protect confidential information. Demonstrate accountability for results. Demonstrate adaptability by showing the capability to work on multiple projects. Demonstrate flexibility to adapt to changing requirements and constraints daily. Work with project, cross business, and cross region (global resources) teams to leverage expertise where it is available to get the job done. Collaborate and work within teams in a team environment to deliver programs on time and within constraints as defined by the commercial plan and budget. Proactively develop programs that can be leveraged in multiple regions of the world while working in a cross cultural competence work with cross regional colleagues to proactively develop programs that can be leveraged in multiple regions of the world

Your background

• Bachelor’s degree with 5 plus years of experience in marketing, marketing data and/or digital marketing role required
• Travel up to 15% required
• Preferred Skills: Outstanding organizational, writing and editing skills, solid organizational and project management skills, excellent interpersonal skills. Ability to work with senior management, man-age ambiguity, and work under tight deadlines in a demanding atmosphere, International business communications experience is desirable. Experience in the OEM industry and/or with Drives (VFDs), PLCs and HMIs
• Candidates must already have a work authorization that would permit them to work for ABB in the US

Benefits

• Retirement plan
• Life insurance
• Disability insurance
• Healthcare plan
• Wellbeing program

More about us

ABB Drive Products is a technology leader serving industries, infrastructure and machine builders with world class drives. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
Equal Employment Opportunity and Affirmative Action at ABB
ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf
As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. – 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB’s career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [email protected]. Resumes and applications will not be accepted in this manner. #LI-Hybrid

Equal Employment Opportunity and Affirmative Action at ABB Inc.

ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf