As the American Military University (AMU) Business Unit Leader, you will lead the marketing, brand, distribution, product, and price strategy for the American Military University’s education brand. You will be responsible for the strategic plan for the AMU education unit, including the short-, medium-, and long-term direction, aligned with the President’s and Board of Trustees’ vision.
In addition, you will be responsible for developing marketing strategies, targeting specific audience segments that include, but may not be limited to service-minded adult learners; managing and opening new sales channels and academic programs; developing and managing new and existing brands, including academic portfolio management. You will create marketing strategies and plans to win market share.
This position is also responsible for managing diverse sales teams (B2B, B2C, B2G) and has responsibility for the Army, Coast Guard, Marine, Air Force, Navy, Veterans, and International Partnerships (B2G) markets. You will engage with multi-disciplinary teams (including call center, finance, product, academics, marketing, etc.) to develop winning strategies for the success of the brand and will maintain brand integrity across all the company’s internal and external marketing and communication initiatives.
The ideal candidate must have the ability to be a strategic thinker – bringing forth new, innovative, and creative ideas – while also embracing data with an ability to translate it into actionable ideas. S/he must be able to use all available information to understand our audience segments and use that knowledge to review and provide feedback on creative campaigns, growth tactics, and the full customer journey lifecycle to ensure we are serving the right product and message, to the right audience, at the right time.
Responsibilities:
Required Skills and Qualifications:
About Us:
Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), Rasmussen University and Graduate School USA (GSUSA).
It is the policy of American Public University System (APUS) and American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. of American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
Colorado Pay Law/NYC Pay Transparency Law
If you are a Colorado or New York City resident and this role is available in Colorado, New York City or remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to [email protected].
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