Manager, Marketing (WXPN)
University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Manager, Marketing (WXPN)
Job Profile Title
Manager, Marketing
Job Description Summary
The Marketing Manager at WXPN creates and executes marketing and promotional campaigns; develops and manages promotional partnerships; and oversees on and off-air brand messaging to build station awareness, grow audiences, and position the station as the premier source for music discovery. S/he supervises the Community Outreach & Engagement Coordinator and the team of student workers.
Job Description
Reporting to the Director of Marketing, the Marketing Manager plays a key role in developing and executing marketing and promotional strategies to maximize broadcast and online listenership and event attendance for WXPN, the member-supported radio station of the University of Pennsylvania.
This multi-faceted role works collaboratively to align strategy, storytelling, design, and analytics to build awareness, grow audiences, and position the station as the premier source for music discovery. The Marketing Manager oversees in-kind sponsorships of third-party events including XPN Welcomes, paid social and advertising campaigns, and the creative development and production of branding and promotional materials.
S/he also reports on and analyzes promotional campaign effectiveness and manages the station’s external presence for maximum visibility and consistency to brand identity standards. The successful candidate is a natural raconteur who knows how to reach new audiences, is solutions and detail-oriented, and possesses a strong ability to build and manage partnerships. The Marketing Manager also supervises the Community Outreach and Engagement Coordinator and student workers.
Requirements include:
Applicants must include a cover letter to be considered.
Job Location – City, State
Philadelphia, PennsylvaniaManager, Marketing
Department / School
President’s Center
Pay Range
$51,824.00 – $67,000.00 Annual Rate
Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.
Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.
Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
University Benefits
To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay
To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Hajoca-Building—WXPN/Manager–Marketing–WXPN-_JR00081252-1
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