Marketing Specialist
Diversity Statement:
The University is especially interested in candidates who can contribute to the diversity and excellence of the institution. Applicants are encouraged to include in their cover letter information about how they will further this goal.
Posting Summary:
Project manage and administer the marketing production, tactics, and associated timelines for Professional and Continuing Education (PACE). Work with cross-functional PACE and UVM college and unit teams to coordinate and implement outreach initiatives in support of program marketing plans. Attend planning meetings; collaborate on ideation and brainstorming; network and gather data; and generate reports. Manage end-to-end marketing projects and campaigns, from planning to execution to monitoring and optimization. Develop, maintain, and lead day-to-day vendor relationships and associated production; manage and validate marketing vendor partner and paid media invoicing. Project manage all aspects of prospective student marketing campaign and project creation including paid digital media campaigns, email marketing campaign development, print collateral, and marketing events. Create efficient project workflows and processes that enable the planning and execution of marketing projects and campaigns more quickly and easily. Develop and maintain all project-related documentation – trackers, budget, dashboards, requirements, dependencies, timelines, and internal meetings. Facilitate pre-and post-marketing data collection and analysis to effectively meet deadlines. Create, maintain, and distribute report details of projects and progress on marketing roadmap. Coordinate written content in support of email marketing, collateral development, and website program page updates. Recruit and coordinate student advocates in support of program marketing. Reports to PACE Marketing Director.
Minimum Qualifications (or equivalent combination of education and experience):
Bachelor’s degree in communications, marketing, or related field and three years related experience required. Effective writing and editing skills ability to evaluate and coordinate vendors to match project needs; effective analytic, interpersonal, and communications skills; knowledge of marketing theory and experience in marketing planning & implementation; computer proficiency with email and office software, budgeting experience; and ability to work within a team environment.
Desirable Qualifications:
Experience using SalesForce and HubSpot. Experience managing creative, paid search, paid social media, and programmatic marketing vendors.
Special Conditions:
A probationary period may be required for current UVM employees, Bargaining unit position, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA:
Exempt
Payband Max (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE)):
80000.00
Payband Min (Represents full-time (12 months, 1.0 FTE) equivalent salary. Must be prorated for jobs less than 12 months or 1.0FTE (Salary/12 x # of months x FTE)):
42100.00
Union Position:
Yes, UVMSU ($20.00 minimum hourly rate)
Job Open Date:
07/31/2023
Job Close Date (Jobs close at 11:59 PM EST.):
08/07/2023
Open Until Filled:
No
Position Title:
Communications Professional
Posting Number:
S4537PO
Department:
PACE – Administration/50100
Position Number :
012055
Employee FTE :
1.0
Employee Term :
12
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