Resilience is a fast-growing technology and biomanufacturing company that aims to revolutionize the way medicines are made. Founded in 2020, Resilience has expanded to 11 sites, @ 1,500+ people and is working with top organizations across biopharma and academia to reimagine biomanufacturing. We are looking for a Senior Manager in marketing, to lead the strategy and execution of a range of campaigns and marketing efforts to strengthen the brand reputation, awareness, thought leadership and lead generation/nurture for the organization.
Position Summary & Role
The marketing team at Resilience oversees external marketing communication and engagement, thought leadership, brand design, messaging and industry reputation. The Senior Manager, Marketing is responsible for creating and executing marketing campaigns that maintain a consistent brand story across established modalities and markets in Biologics and Vaccines. The person in this role works with a variety of internal and external partners to create and deploy marketing programs across multiple channels including publications, advertising, sales collateral, promotions, mailings, conferences, and presentations. This position also works closely with commercial development and internal franchises to translate the technical capabilities and differentiators to the market through creative design and execution. Marketing projects will support the strategic initiatives of Resilience’s individual franchises and corporate strategy.
This role requires someone who can work seamlessly across different functions and franchises, to translate complex scientific knowledge into engaging content, while ensuring proper brand standards are maintained. They will work with various functions across the organization, including customer experience, digital, human resources, commercial franchise units, government affairs, finance and commercial development. The Senior Marketing Manager will manage a marketing budget as part of their franchise planning and must be able to manage multiple projects at a time as well as pivot quickly as circumstances require.
This position is remote, although traveling, up to 25 percent, to visit our sites across the US as well as to conferences and events to support on-the-ground communications efforts will be necessary.
Essential Functions
Develop and execute marketing campaigns and strategies to meet company needs and desired engagement across addressable markets.
Plan and execute events, including conferences/tradeshows, open houses, site events and regional networking events as needed.
Prepares budget, yearly schedule and performance assessments for future conferences, advertising, media engagement and thought leadership, digital promotions, webinars, and campaigns related to his/her franchises.
Oversees work of any vendors responsible for design, layout, and construction of exhibits and display graphics while also bringing the vision of the brand into marketing initiatives
Develop a strategic content plan to ensure timely delivery of key messages including story mining and content to both internal and external audiences; serves as a key content contributor responsible for writing/editing and distributing thought leadership content for his/her franchises.
Create, implement and/or oversee campaigns that effectively communicate company capabilities and promote the company across various mediums such as brochures and other collateral, fact sheets, presentation slide decks and webinars.
Create and assess content performance metrics and adapt communication approach based on results.
Develop and maintain positive professional relationships with various members of the media and industry publications.
Participates in and provides timely edits and approvals of materials for key opinion leaders or subject matter experts within Resilience that may present at conferences, tradeshows, and meetings.
Performs other related duties as assigned.
Minimum Qualifications
Bachelor’s degree in marketing, writing, communications, business or science-oriented field and 6-8+ years of relevant experience.
Demonstrated ability to implement and share brand messaging and brand story across multiple channels and various audiences.
Knowledge of biologics, vaccines and/or established markets and fee-for-service business
Excellent verbal, written and interpersonal communication skills, with a passion for translating complex science into relatable content.
Experience in modern and digital marketing across paid, earned, shared, and owned content.
Strong visualization skills, online publishing experience, graphic design, writing, and presentation skills
Demonstrated ability to handle multiple projects in a demanding, deadline-oriented environment, while maintaining attention to detail
Demonstrated track record in social media marketing; knowledge of biopharma/biomanufacturing industries.
Ability to navigate ambiguity and make decisions with incomplete information.
Organized, proactive and self-motivated; able to anticipate upcoming projects and deliverables.
Proficient in Microsoft Office applications, particularly Powerpoint and Excel
Preferred Qualifications
Background in biology or other related science
MBA
Understanding of basic research, FDA requirements, phases of drug discovery and development process, and demonstrated ability to effectively collaborate with R&D colleagues as well as business/commercial colleagues.
Proficiency in marketing automation tools
Equal Opportunity Statement
At Resilience we believe that the business of business is to improve the state of our world. We are committed to creating a workforce that reflects society, to maintaining inclusive programs and to providing equal opportunities to qualified individuals.
Resilience is an equal employment opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, physical or mental disability, genetic information or characteristic, or other non-job related characteristics protected by applicable law. Applicants who require reasonable accommodations for any portion of the job application process may contact [email protected] for assistance. Resilience welcomes all.
Resilience does not accept unsolicited headhunter and agency resumes. Resilience will not pay any third-party agency or company that does not have a signed agreement with Resilience.
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Resilience offers employees a robust total rewards program including equity, an annual cash bonus program, a 401(k) plan with a generous company match and our benefits package which is thoughtfully designed to support our employees with great healthcare (including medical, dental and vision), family building benefits, life and disability insurance, flexible time off, paid holidays, other paid leaves of absence, tuition reimbursement and support for caregiving needs. Our target annualized base pay hiring range for this position is $125,000.00 – $158,000.00. Actual base pay is dependent upon a number of factors, including but not limited to, the candidate’s geographical location, relevant experience, qualifications, skills and knowledge. Excited about Resilience and the biomanufacturing revolution? We encourage you to apply and start a conversation with one of our recruiters.
RESILIENCE (National Resilience, Inc.), is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, or military/veteran status or any other characteristics protected by law. EEO Minorities/Women/Disabled/Veterans
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