Marketing Operations Manager, Testing and Capabilities
INTERNAL Business title: Manager, Network Experimentation
LOCATION: Atlanta
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
Manages local tests in coordination with the Global Experimentation platform and re-apply learnings from other OUs
Works collaboratively with global category team to bring new capability opportunities to North America OU Marketing Organization
Focuses on both short-term (1 year) and mid-term (2-3 years) North America OU Marketing capability and experimentation initiatives, interacting with global marketing team
Communicates key learnings and initiatives written and verbally to key stakeholders across NAOU and TCCC.?
Collaborate with Marketing Operations team on ad hoc project opportunities
Partner with Marketing Operations team on improving ways of working across key processes, including system routines and prioritization initiatives
Manage relationships with agency partners to perform media and sustainability testing through Experimentation at Scale program
KEY SUCCESS PARAMETERS
Experience:
5+ years of consumer/shopper/customer marketing experience and/or capability building experience.? General Management skills strongly preferred.
Bachelor’s Degree
Work Focus:
Communication Focus:
Role requires various communication objectives , including sharing information, influencing others, and inspiring other .? Strong ability to communicate clearly and concisely is essential.
Role requires communication with internal and external parties
Role requires ability to synthesize brand and market data into stories and visuals for broad audience groups
KEY Knowledge REQUIREMENTS
Mastery of (REQUIRED)
Broad Expertise in (GOOD TO HAVE)
1 Multiple category and/or RTM experience
2 THE COCA-COLA WAY OF MARKETING
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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